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15 TVC’s by Coca-Cola which were made public on its 100th Anniversary

COCA-COLA celebrated the 100^th birthday of its bottle, on 26^th of last month, in which it launched Global Ad and Art campaign.

The bottle was originally designed in 1915 by Root Glass Company, after Coke issued a challenge to glass manufacturers in the U.S to develop a “bottle so distinct that you would recognize it by feeling in the dark or lying broken on the ground.

Opening Night: ‘The Coca-Cola Bottle: An American Icon at 100’

It’s the 100th anniversary of Coca-Cola’s classic glass bottle, and the soda brand is celebrating hard—with 14 new global ads in different styles.

The first might be best described as a super-diverse high-five stop-action hand party, shot by pop photographer David LaChappelle. Human paws of all colors, ages, types and garnishments inch toward each other, craving meaning, and connection, and presumably Coca-Cola, while a soundtrack about loving together reaches fever pitch in the background.

Naturally, in the end, all those lonely hands find their true purpose in life—coming together to pay homage to the shape of a Coca-Cola bottle.

15 TVC’s by Coca-Cola which were made public on its 100th Anniversary

1. Together: Celebrating 100 years of the Coca-Cola bottle – by David LaChapelle

2. Kiss Happiness

3. Tale of Contour

4. Ballons

5. Rocket

6. Surfing

7. Roller Coaster

8. Curves

9. Psssssft

10. Heart

11. 3/37 Degrees

12. In The Dark – Happy Birthday

13. Bubbles

14. Happiest Bottle / Generous World

15. Taste

Android and IOS App for Coca-Cola

Finally, a walk down memory lane wouldn’t be complete without an app, Coca-cola is introducing app to fittingly take consumers through a history lesson of the bottle.