WHOOP® Launches WHOOP Unite™: an Industry-Leading Health and Performance Solution for Organizations

WHOOP Unite™ works with more than 200 customers in business, healthcare, higher education & athletics, and public service to deliver comprehensive insights and coaching across sleep, stress, and recovery

BOSTON, June 2, 2022 /PRNewswire/ — WHOOP, the human performance company, today announced the launch of WHOOP Unite, a pioneering solution that empowers organizations to elevate the health and resilience of their people. Unlike traditional applications and incentives that put the onus of improving mental and physical wellness squarely on individuals, WHOOP Unite is purpose-built for organizations. The platform equips leaders with tools, insights, and tailored recommendations to make policy and habit changes based on the aggregated data of individual end users.


“WHOOP Unite will transform organizational performance, patient care, and research,” said Will Ahmed, Founder and CEO of WHOOP. “We have always aspired to help organizations empower people with coaching and data to achieve their best performance. Our new dedicated enterprise solution realizes that vision and represents a new chapter in our company’s growth.”

The WHOOP Unite solution combines administrative controls with organizational analytics, reporting, and coaching, supported by a scalable platform and customer success program. Leaders who use WHOOP Unite unlock a deeper understanding of key trends across sleep, stress, and recovery while acting on new insights to better support employees, service members, patients, student athletes, and more. End users receive WHOOP 4.0, a digital health coach that provides personalized, actionable feedback to help people achieve their goals. 

Enabling Customer Success

At launch, WHOOP Unite is working with more than 200 customers in business, healthcare, higher education & athletics, and public service, including Hitachi Vantara, the U.S. National Forest Service, the National Health Service, and Boston College.

At Hitachi Vantara, a select group of employees are using the technology and taking part in the company’s first sleep challenge. This opt-in program, in conjunction with coaching provided by the company and the WHOOP Unite customer success team, will help Hitachi Vantara employees develop sustainable health habits, laying the foundation for further improvements and scale of their health and wellness initiatives.

“Employers have a responsibility to take care of their people, and we take that to heart,” said Jens Koerner, VP, Technical Product Management at Hitachi Vantara. “We invested in WHOOP Unite to drive improved health and resilience so our people can show up at their best.”

The WHOOP Unite customer success team works in partnership with organizations’ leadership to develop health programs that identify goals, drive adoption, and improve outcomes. The solution is backed by a secure platform with a powerful API, allowing customers to integrate with engagement systems they are already using. Individual data is not accessible at the administra tor level without consent, and individuals may also choose to opt out of the WHOOP Unite programs at their organization.

Measuring Impact & Improving Performance

WHOOP is proud to partner with researchers at organizations like the U.S. Army, Brigham & Women’s Hospital, and Penn State University, who are studying the impact of sleep and stress across diverse populations, industries, and disciplines. This groundbreaking work has explored issues ranging from soldier resiliency and improving mental health to predicting burnout in resident physicians.

A recent study conducted in partnership with the McKinsey Executive Leadership Program in Australia demonstrated the relationship between sleep debt and cognitive function, showing that for every 45 minutes of sleep debt accrued individuals experienced a 5-10% decrease in mental control the next day. Follow-on work highlighted that greater sleep debt is also linked to teams reporting lower levels of psychological safety.

Investing in Enterprise 

WHOOP is committed to helping organizations support the health and resilience of their people, enabling positive outcomes at all levels with its comprehensive WHOOP Unite solution and scalable platform. Since January of 2021, WHOOP has hired several SaaS industry leaders including Mark McLaughlin, Chief Business Officer, and key leaders in Sales, Marketing, and Customer Success. In August 2021, WHOOP raised $200 million in a Series F funding round at a $3.6 billion valuation and has continued to invest in the growth and support of its B2B business. Enterprise headcount is on pace to double in the 2022 calendar year.

To learn more about WHOOP Unite, visit www.whoopunite.com


WHOOP, the human performance company, offers 24/7 digital fitness and health coaching to help people achieve their goals. The WHOOP membership provides best-in-class wearable technology, actionable feedback, and recommendations across recovery, sleep, training, and health. WHOOP serves professional athletes, Fortune 500 CEOs, executives, fitness enthusiasts, military personnel, frontline workers, and anyone looking to improve their performance. WHOOP Unite is a comprehensive solution dedicated to supporting organizations across a wide range of industries with coaching, organizational insights, and health programs. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and has raised more than $400 million in venture capital. The latest round of financing made WHOOP the world’s most valuable standalone wearables company. Visit whoop.com for more information and connect with WHOOP on Instagram, Twitter, Facebook, and YouTube.

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