Western Europe B2C E-Commerce Market Analysis 2021: Top Consumer Online Purchases in Fashion, Shoes & Accessories Category


DUBLIN, Dec. 29, 2021 /PRNewswire/ — The Western Europe B2C E-Commerce Market 2021″ report has been added to ResearchAndMarkets.com’s offering.

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A great number of businesses/retailers in Western Europe have decided to focus on E-Commerce in the face of COVID-19. Moreover, Western Europe also observed a strong increase in B2C E-Commerce sales in 2020, and this growth rate is expected to progressively decline over the years, despite a steady increase in market size. The region’s markets have seen significant growth in the online retail market.

The U.K. continues to be region’s leader in B2C E-Commerce market size, growing more than 30% year-over-year in 2020. In 2021, the U.K.’s B2C e-commerce market share is expected to reach nearly one-third of retail sales.

Another mature market is Germany, where the B2C E-Commerce market grew more than 20% year over year in 2020. In global ranking by value, Germany is estimated to be the sixth largest country by value in 2021. In Spain, value peaked in the fourth quarter of 2020, but year-over-year growth was fairly modest at just over 9%.

In Western European markets, consumers’ preferences mostly fell for “Fashion, shoes & accessories” and “Consumer electronics” in online purchases in 2020

When examining the markets more deeply individually, the pattern differs in each. For example, in the United Kingdom, more than 50% of respondents in 2020, bought clothes, shoes and accessories online, this was the leading product category.

In Germany, however, the fashion and accessories segment ranked second, following consumer electronics, which accounted for nearly a quarter of total online sales in 2020. Home appliances and technology were the top product category consumers plan to buy online in the future, followed by clothing and cosmetics, according to the October 2020 survey.


Key Topics Covered:



1. Management Summary

2. Global Developments

  • B2C E-Commerce Sales Value, in USD trillion, and Year-on-Year Change, in %, 2019 – 2025f
  • B2C E-Commerce Sales Value, in USD trillion, and Share, in % of Total Retail Sales, 2019 – 2025f
  • Top 10 Countries, by B2C E-Commerce Sales Value, in USD billion, and Y-o-Y Change, in %, 2020 & 2021e
  • Breakdown of Top 10 Countries, by B2C E-Commerce Sales, in % of Total Global B2C E-Commerce, 2021e
  • Growth Rate of B2C E-Commerce Sales Worldwide and in the Top 10 Countries, incl. India
    , Brazil, Russia, in %, 2021e
  • E-Commerce Sales Compound Annual Growth Rate, in % Year-on-Year Change, 2020 – 2024f

3. Europe

3.1. Regional Developments

  • Overview B2C E-Commerce Market, November 2021
  • Online Retailers’ E-Commerce Sales Value, in USD billion, 2019 & 2020
  • Top 5 Fastest-Growing Online Retailers, in % Year-on-Year Change, 2020
  • Top 5 Fastest-Growing Online Product Categories, in % Year-on-Year Change, 2020
  • Online Shopper Penetration Rate, by Age Group, in % of Internet Users, 2015 – 2020
  • Internet Penetration in the EU, by Country, in % of Individuals, 2015 – 2020
  • Online Shopper Penetration in the EU, by Country, in % of Individuals, 2015 – 2019
  • Online Shopper Penetration in the EU, by Country, in % of Individuals, 2020
  • B2C E-Commerce Sales Value, in USD trillion, and Year-on-Year Change, in %, 2019 – 2025f
  • B2C E-Commerce Sales Value, in USD trillion, and Share, in % of Total Retail Sales, 2019 – 2025f
  • Top Payment Methods Preferred, by Before & After COVID-19, in % of Adults, March 2021

3.2. Western Europe

3.2.1. UK

3.2.2. Germany

3.2.3. France

3.2.4. Spain

Companies Mentioned



  • Afterpay
  • Alibaba
  • Aliexpress
  • Allegro
  • Amazon
  • Apple Pay
  • Apple
  • Argos
  • Carrefour
  • Cashper
  • Cdiscount
  • Clearpay
  • Ebay
  • El Corte Ingles
  • Etsy
  • Fenton
  • Floa
  • Fnac
  • Gap
  • Google Pay
  • H&M
  • Ikea
  • Klarna
  • Media Markt
  • Openpay
  • Otto.de
  • Pay.uk
  • Paylib
  • Samsung Pay
  • Saturn
  • Sberbank
  • VanMoof
  • WebMoney
  • Wildberries
  • Wish
  • Yandex.Money
  • Zalando

For more information about this report visit https://www.researchandmarkets.com/r/i3hu3m

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