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Vietnam's Gift Card Market Set for Notable Expansion, Reaching US$1.2 Billion by 2028 - ResearchAndMarkets.com

Vietnam’s Gift Card Market Set for Notable Expansion, Reaching US$1.2 Billion by 2028 – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Vietnam Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Q1 2024 Update” report has been added to ResearchAndMarkets.com’s



The Vietnamese gift card market is expected to demonstrate robust growth, with projections indicating a 14.4% annual increase to reach US$0.8 billion in 2024. Continuous advancement and a compound annual growth rate (CAGR) of 11.7% are anticipated from 2024 to 2028, culminating in a market volume of US$1.2 billion by 2028.

Dynamic Forces Fuelling Growth

The current trajectory of the gift card industry in Vietnam is being propelled by multifaceted factors. This includes an uplift in e-commerce, a greater inclination for remote employee incentives, an embrace of digital gifting options, and concerted revitalization efforts from various sectors including government, hospitality, and travel to stimulate growth.

Comprehensive Market Insights

The extensive data-driven analysis of the gift card market affords a thorough understanding of market dynamics. Over 75 KPIs at the country level deliver nuanced insights into gift card market size and forecast, offering a detailed overview of market opportunities and potential risks across myriad retail categories.

Consumer and Corporate Segmentation

The market intelligence covers a spectrum of consumer segments, distinguishing between retail and corporate, across diverse product categories and retail sectors. It delves into consumer behavior, demographics, and gift card preferences, providing valuable data on average transaction value, volume, and the number of cards in circulation.

Digital Gift Card Evolution

The digital gift card segment in Vietnam is assessed through various lenses, including consumer and corporate use cases and the scale of businesses involved. Digital gift cards’ pervasiveness in Vietnam is broken down by retail purchase occasions and corporate purchase occasions, highlighting the market’s digital transformation.

Sector-Specific Gift Card Analysis

The report segments gift card expenditure across multiple retail sectors such as food and beverage, health and wellness, consumer electronics, and travel, among others. It scrutinizes both the retail and corporate consumer spend, providing a clear view of sector-wise distribution and preferences.

Strategic Implications

This in-depth market analysis is instrumental for stakeholders looking to harness the market potential effectively. It supports the formulation of targeted strategies by identifying high-growth segments and offers a comprehensive understanding of changing consumer attitudes and behaviors in the Vietnamese market.

Distribution Channel Dynamics

Insights into the distribution channels of gift cards underscore the sales patterns, differentiating between online and offline sales, first-party and third-party sales, and their impact on the overall market, offering a holistic view of the consumer purchase journey within the gift card landscape.

For more information about this report visit https://www.researchandmarkets.com/r/exrkk9

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Laura Wood, Senior Press Manager


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