Valuence Changes Name of Nanboya Luxury Brand Goods Buying Business to ALLU for Overseas Locations

HONG KONG–()–The Valuence Group offers life-changing value tailored to all stakeholders, encouraging every person in the world to live true to yourself. Valuence International Ltd. (Hong Kong Special Administrative Region of the People’s Republic of China; Susumu Muguruma, Representative) has announced that the company has changed all overseas Nanboya locations to the ALLU trade name.

Strengthening Retail Sales and Marketing Overseas

Since opening its first office in Hong Kong in July 2019, Valuence has continued to expand its presence overseas. The company now operates a total of 34 locations in 16 countries.

Valuence International is also growing its overseas sales channels, including the online launch of STAR BUYERS AUCTION, a BtoB auction for dealers. This online auction allows reuse businesses around the world to participate. The company has also launched the ALLU retail brand for general consumers in the U.S., expanding overseas sales channels further.

The change in name from Nanboya to ALLU is intended to strengthen marketing and appeal to customers by offering a unified brand for purchases and sales, with a view to launching retail sales in various countries in the future.

ALLU means all for you, and refers to the company’s commitment to listen to customers, to offer a wider range of services, and to be a value linking to the future. Further, the company decided to unify its overseas luxury brand goods purchasing businesses and retail businesses under the familiar ALLU brand name, loved by customers around the world.

The Valuence Group will continue opening purchasing locations under the ALLU brand overseas, strengthening the brand further toward expanding retail businesses in each country.

  • Valuence International Ltd. (

    • Established: November 19, 2008 (Group established: September 2015)
    • Representative Director and President: Susumu Muguruma
    • Head office: 16F, Tower 5, The Gateway, Harbour City, Kowloon, Hong Kong
    • Business lines: Purchase and sales of luxury brand goods, precious metals, gems, etc.

*Valuence International Ltd. is a group company of Valuence Holdings Inc. (Securities code: TSE Growth Market 9270,

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