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True Religion, the Iconic Global Lifestyle Apparel and Accessories Brand, Announces Expansion in Asia, Africa, and the Middle East


LOS ANGELES–(BUSINESS WIRE)–True Religion, the iconic global lifestyle apparel and accessories brand, today announced it is expanding its international presence in Asia, Africa, and the Middle East. New markets include India, Indonesia, South Korea, the Philippines, South Africa, Lebanon, and Qatar, bringing its total number of markets outside the United States to 26. New stores will open throughout the Fall in cities including Mumbai, Jakarta, Manila and Johannesburg and Shanghai, Beijing and Seoul in the Spring.

“Global expansion into high growth markets, anchored by our expansion into China, remains a key strategy for us for the near future,” said Michael Buckley, Chief Executive Officer, True Religion. “We are excited to work with our partners in these dynamic regions and are committed to delivering a premium brand experience to True Religion shoppers across the globe.”

True Religion announced in March 2023 its China expansion with Aurorae Group. The first of these new stores will open in Q1 of 2024 in Beijing and Shanghai, with more to follow in the second half of the year.

Store formats will vary by market, from dedicated boutiques ranging in size from 1000 – 1500 square feet to shop-in-shops. All stores will carry True Religion’s core collections for men and women along with key items and a locally curated selection to appeal to specific market preferences. Some partners will also offer select wholesale opportunities to other multi-brand retailers in their regions.

About True Religion

In 2002, True Religion emerged onto the Los Angeles denim scene by blowing up the construction of the classic five-pocket jean. With its five-needle thread at two-stitch-per-inch process, the True Religion Super T stitch was instantly recognized for style that was unlike any other denim brand in the world. True Religion speaks to the uniqueness found in all of us. The brand is worn by athletes, musicians, and artists globally to express their individual style. Delivering an exclusive assortment of iconic styles, True Religion Brand Jeans focuses on producing high quality premium denim and sportswear for men, women, and kids.

Contacts

Media:
Berns Communications Group

Lori Rhodes / Michael McMullan

lrhodes@bcg-pr.com / mmcmullan@bcg-pr.com



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