Toluna Appoints Dixit Chanana to Lead India Business for Toluna and MetrixLab Offices

GURUGRAM, India–(BUSINESS WIRE)–Toluna, the leading global insights technology and panel provider, acquired MetrixLab, a renowned global leader in market research and insights from Macromill, Inc. in June this year.

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toluna primary rgb

As the integration process continues to progress, Toluna is excited to announce the appointment of Dixit Chanana as Managing Director of Toluna and MetrixLab India offices. With full responsibility for the development of the India business, Dixit will play a key role in meeting the company’s goal to become a one-of-a-kind organization that offers end-to-end market research capabilities and sets a new standard for delivering world-class insights and business impact.

In the new role, Dixit will head up commercial activities for both entities and consolidate and build the client base in India and South Asia markets, including Bangladesh, Sri Lanka, and Pakistan. He will also work towards a seamless integration of the two companies. Dixit brings a wealth of experience from over 20 years in market research, sales, business expansion, brand building, and team leadership. Based in Gurugram, Dixit joined Toluna in 2020 as the Country Director for India office and has successfully established Toluna as a leader in technology-driven, agile online research companies in India.

Dixit commented, “I feel privileged to take on this role at such an exciting time for our company. It’s an honor to have been given the opportunity to lead an amazing team of people who have demonstrated a strong commitment and desire to build both the Toluna and MetrixLab brands in India in such a short time. This is an exciting time in the market when clients are looking at innovative and agile solutions from their agency partners to address growing needs around consumer insights. With our advanced technology platform, global panel, innovative insights solutions, and a passionate team of experts, we are well equipped to meet these market expectations.”

Ludo Milet, MD for Asia Pacific, said, “India remains a key market for both Toluna and MetrixLab’s growth strategies. Dixit will bring continued and consistent leadership to both businesses, focusing on commercial and operational integration and ensuring our clients continue to receive the best of our innovative research solutions and agile technology platform. Dixit has successfully transformed Toluna’s presence in India, and we are convinced he will succeed in this expanded role.”

In other updates, Ravi Radhakrishnan, the current Managing Director of MetrixLab India, has decided to embark on a new chapter and will take on a key leadership role with a leading FMCG company in India. “Ravi has been instrumental to MetrixLab India,” Milet added. “He has built the brand over the past few years to be a formidable force in the market. I want to thank him for his leadership and contributions to the company, and we wish him nothing but the best in his new journey.”

Ravi added, “MetrixLab has been the journey of a lifetime for me. It gives me great pride and joy to see where the team is today, and I’m very confident that the business and the people will continue to have strong growth in the research industry. The journey of building a team from scratch in the market to winning multiple awards and getting recognized for our work has been a truly fulfilling experience. I would like to thank the entire team and everyone I worked alongside on this journey. Personally, it has been a huge privilege and learning experience to work with a fantastic bunch of committed, talented, and passionate individuals. I leave with a sense of accomplishment on everything that we have achieved so far and will remain a huge supporter of the organization in any ways that I can.”

About Toluna

Toluna empowers leading brands and agencies to conduct research without limits by unifying the best of technology, the best of research science, the best of global panel, and made-to-measure service to scale your business.

Toluna is powered by 2500 employees worldwide, delivering critical insights in over 90 markets to over half of the Fortune 500. Together, we strive to push the field of market research toward a better tomorrow.

About MetrixLab

MetrixLab is a fast-growing global market research and insights company that is challenging the status quo of insights. By blending evolving technology with passionate experts, MetrixLab helps global and local brands to drive more impact, and forges partnerships to drive sustainably equitable growth. From creative testing to brand tracking, and packaging to e-commerce optimization, MetrixLab’s range of solution suites adapts to fit all types of budgets, timelines, and business needs.

MetrixLab is a proud partner to more than half of the world’s top 100 brands.


Rob Patterson

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