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Smashes previous Prime Day 2021 record with over 100% sales increase year over year
Company sold more than 1 million units over the two-day event
WALPOLE, Mass., July 15, 2022 /PRNewswire/ — Thrasio, the next-generation global consumer goods company, announced today its best Amazon Prime Day ever, with an over 100% sales increase year over year. On a like-for-like adjusted basis, including the prior year’s sales of newly acquired brands, overall sales increased by 60%.
“For years, Prime Day has been a platform for Prime members to discover highly-rated products and great savings on things they really want, and it’s clear they want Thrasio goods,” says incoming CEO Greg Greeley. “Since the company’s launch, our family of brands has delighted millions of happy customers all over the world. Whether it’s a Subscribe & Save for Angry Orange pet deodorizer or unique gifts like the Perfect Practice putting mat, Thrasio connects Prime members with truly great products all year long.”
This Prime Day, records were broken across the Thrasio portfolio, with the home, outdoor, and beauty categories being particularly successful – no surprise as this week’s event comes at the heart of summer entertaining, vacation, and wedding & party season.
Thrasio’s best-performing products were from both brands recently added to the portfolio and brands that have delighted customers for years:
“The secret to Amazon Prime Day success is of course having great products, but it’s also about operational excellence and great team execution,” explains Thrasio COO Stephanie Fox. “At Thrasio, the prep for Prime Day is just as significant as the actual event, and it’s an organization-wide effort. Even in a challenging year where market headwinds and supply chain disruptions dominate the news, our focus remains on how best to serve customers with our powerful data-driven approach, and no one does that better than our experienced and energized team of Thrashers.”
“Prime Day is our favorite global holiday at Thrasio,” says Brandon Hendrix, SVP Marketing. “With thousands of Lightning Deals and Prime Exclusive Deals planned in 12 countries, Prime member response to our offerings achieved a 55% increase in Best Seller Badges for products throughout the portfolio, which creates a nice ripple effect of sales for the weeks to come. For publishers, creators, influencers and the like, if you weren’t part of our partner network for this Prime Day, it’s not too late to get in on the action for the remainder of the summer and upcoming holidays.”
Thrasio is the next-generation consumer goods company reimagining how the world’s most-loved products become accessible to everyone. We use a deep understanding of rankings, ratings, and reviews to identify and acquire quality brands selling beloved goods and help them reach customers around the globe. With every brand we grow, item listing we improve, or product we develop, our goal is to help people everywhere make the most of every moment. Thrasio operates more than 200 brands and a portfolio of products including Angry Orange pet deodorizers and stain removers, Beckham Hotel Collection bedding, and Dots for Spots vegan acne patches. In an internet-sized sea of choices, we ensure what gets delivered to your door delivers. Thrasio was founded in 2018 by Joshua Silberstein and Carlos Cashman and was named a CNBC Disruptor in 2021 and 2022. How Goods Become Great™ thrasio.com.
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