SPARK Microsystems Scales APAC UWB Distributor Network
“SPARK Microsystems understands the need to serve our APAC customers on the regional-level,” said Geo Hsiao, SPARK Microsystems Sr. Sales Director, APAC. “The distributor network we’ve established in APAC, ensures sales and support resources for our customers in this consistently fast-growing market.”
SPARK Microsystems CEO Fares Mubarak added: “The APAC consumer electronics landscape represents a major market opportunity for the adoption of SPARK Microsystems’ products in industries such as AR/VR, audio, gaming and the industrial IoT. We see tremendous value in engaging and building our community relationships in APAC through our distributors and partners. This expansion demonstrates that, and we remain committed to providing strong, localized support at the regional-level.”
The SPARK Microsystems series of low power UWB wireless transceiver ICs enables a new class of short-range wireless connectivity applications, including gaming peripherals and AR/VR headsets, smart home devices and battery-less IoT sensors. The UWB wireless transceivers support uninterrupted, rich data streaming as well as accurate ranging and positioning with orders of magnitude better energy efficiency, latency and throughput than Bluetooth Low Energy or ZigBee. SPARK’s UWB technology significantly extends the battery life of electronic devices and enables the battery-less operation of wireless devices such as sensors when paired with energy harvesting technologies.
About SPARK Microsystems
SPARK Microsystems is a fabless semiconductor company that is leading the way towards ultra-low power wireless communications for high-performance personal area networks and IoT-connected devices. With its patented technologies, SPARK Microsystems is bringing to market a next-generation ultra-wideband wireless transceiver that allows for orders of magnitude improved power consumption, latency and more accurate ranging and positioning, while providing higher data rates than competing technologies. For more information, please visit www.sparkmicro.com.
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