SmartTRAK Expands Leadership Team to Drive Medtech Insights Platform Strategic Growth


SmartTRAK, the leading global Medtech business and market insights solution in the Orthopedics, Wound Care, Regenerative Medicine and Neuro Therapy markets, announces the hiring of Linda Bernier as Chief Growth Officer and the promotion of Joe Mish to Vice President of Sales.

IRVINE, Calif., Oct. 26, 2022

/PRNewswire-PRWeb/ — SmartTRAK, the leading global Medtech business and market insights solution in the Orthopedics, Wound Care, Regenerative Medicine and Neuro Therapy markets, announces the hiring of Linda Bernier as Chief Growth Officer and the promotion of Joe Mish to Vice President of Sales. Both executives bring healthcare technology and data analytics expertise to influence SmartTRAK’s product direction and enterprise growth strategies.

“Having both Linda and Joe on the leadership team aligns with our client expansion objectives and investment in our ‘Insights-as-a-Service’ capabilities,” says CEO Sharon O’Reilly. “It’s an exciting time for SmartTRAK as we roll out our Enterprise offering and collaborate with customers to develop new market tools and data insights solutions. Linda brings 20+ years of experience in new business development and voice of client to drive technology innovation. Joe spent a decade in medical device sales at Stryker and Zimmer Biomet as well as selling enterprise data analytics and SaaS solutions. Combined, they are a powerful team with strong industry and client focus that will take the company to the next level.”

As Chief Growth Officer, Linda Bernier is responsible for sales, marketing and customer success. She was most recently Chief Marketing Officer for high growth SaaS and tech-enabled service companies spanning multiple healthcare markets. “I’ve spent my career helping CEOs execute their strategic vision. I’m looking forward to working with Sharon and the SmartTRAK team to achieve the company’s full potential as the leading market insights solution in the Medtech industry. We are focusing on customer needs and engagement to uncover new ways we can deliver value through tools, as well as expand our insights so clients can be more efficient while accelerating their innovations.”

Joe Mish most recently served as Area VP for SmartTRAK before his promotion to VP of Sales. He will lead the commercial sales team as well as the SmartTRAK Enterprise roll out, which provides customers with company-wide access to the platform, customization, integration to other systems and increased automation. “I am thrilled to be part of a team with exceptional people, a great culture and a crucial mission to provide meaningful insights to the Medtech industry. What motivates me each day is hearing how SmartTRAK is our customers’ trusted source for market insights, and how they heavily rely on the platform and our expert analysts to make strategic decisions about their business. That makes our relationship with customers more of a partnership, rather than just a client and vendor.”

About SmartTRAK

SmartTRAK is the Medtech industry’s only global Insights-as-a-Service solution for the Orthopedics, Wound Care, Regenerative Medicine and Neuro Therapy markets. Our propriety methodology turns disparate data from hundreds of sources into powerful insights customers can rely on as the trusted source for strategic decision-making. The SmartTRAK Enterprise platform includes SmartTRAK Daily Updates, comprehensive market coverage and simple-to-use tools and dashboards for market, product, and financial analysis. Customers leveraging the SmartTRAK platform also have direct access to market experts for inquiries and advisory services. For more information visit http://www.SmartTRAK.com and follow us on LinkedIn.

Media Contact

Gabriele Nichols, SmartTRAK, 949-386-8366, info@smarttrak.com

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