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Seller's Strongholds: The 10 Very Best Cities in America for Home Sellers Right Now


Knock Buyer-Seller Market Index shows that while the U.S. housing market continues to move in the direction of buyers, nearly three-quarters of America’s largest housing markets still favor sellers

  • Fayetteville, North Carolina, Akron, Ohio, and Winston-Salem, North Carolina, rank as the top 3 sellers’ markets
  • Half of the top sellers’ markets are in the South, three are in the East and two are in the Midwest, and they have some of the lowest median home prices and days on market in the nation
  • Sellers shouldn’t wait. By mid-2023, buyers could see the most favorable housing market in recent years across the U.S.

NEW YORK, Sept. 29, 2022 /PRNewswire/ — The housing market has changed considerably in recent months as higher mortgage rates, rising inflation and economic uncertainty have sidelined many buyers. At the same time, sellers still have the upper hand in most markets throughout the U.S., according to this month’s Knock Buyer-Seller Market Index, which analyzes key housing market metrics to measure the degree to which the nation’s 100 largest markets favor home buyers or sellers.


(PRNewsfoto/Knock)

Half of the Top 10 sellers’ markets are in the South, three are in the East and two are in the Midwest.

Although home sales were down 38%, inventory was up 5.5% and days on market increased 50% in August compared to a year ago, the Index showed 71 of the nation’s 100 largest housing markets remained sellers’ markets. Meanwhile, the number of buyers’ markets more than doubled to seven from three in July, spreading from California into Arizona and Utah, two popular relocation destinations during the pandemic. The rest were neutral markets, areas offering no advantage to either sellers or buyers.

“Although the general consensus is the housing market is undergoing a much-needed reset, which is welcome news to many home shoppers who will have more choices and less competition for the foreseeable future, not all markets are seeing the same trends,” said Knock Co-Founder and CEO Sean Black. “In reality, there’s a great housing divide taking place in the U.S., especially in the East and South, where despite a slowdown in sales and slower home price growth, many markets continue to favor sellers.”

The nation’s Top 10 sellers markets

Of the 10 markets most favorable to sellers in August, half are in the South, three are in the East and two are in the Midwest.

For the second month in a row, Fayetteville, North Carolina, ranked as the most favorable seller’s market in the nation. Akron, Ohio, came in second place, followed by Winston-Salem, North Carolina; Cleveland; Syracuse, New York; Rochester, New York; Hartford, Connecticut; Greensboro, North Carolina; El Paso, Texas and Columbia, South Carolina.

The most resilient housing markets are those with some of the lowest home prices in the nation. In eight of the top 10 sellers’ markets, the median home price was $250,000 or less, considerably lower than the U.S. median home price of $390,000. With the exception of Hartford, Connecticut (23 days), and Columbia, South Carolina (18 days), the time a home spends on the market is well below the national average of 18 days.

With a median sale price of $225,000, Fayetteville ranks among the lowest priced housing markets in the nation. It is among the nation’s hottest with homes selling in an average of seven days in August. Fayetteville also saw a 56% increase in home sales in August year-over-year, bucking the national trend of double-digit sales declines. Fayetteville’s housing inventory dropped 21% over last August to 447 — nearly the lowest housing inventory of any large housing market.

Bucking the national cooling trend, Akron and Cleveland were more favorable to sellers this August compared to last August.

Top 10 Sellers’ Markets

Rank

Market

Status

Median sale price

Median days on market

No. homes sold


National

Favors Sellers

$390,000

18

181,234

1

Fayetteville, N.C.

Strongly Favors Sellers

$225,000

7

1,167

2

Akron, Ohio

Strongly Favors Sellers

$205,000

10

757

3

Winston-Salem, N.C.

Strongly Favors Sellers

$265,000

7

670

4

Cleveland-Elyria, Ohio

Strongly Favors Sellers

$215,000

9

2,237

5

Syracuse, N.Y.

Strongly Favors Sellers

$201,000

17

527

6

Rochester, N.Y.

Strongly Favors Sellers

$220,000

9

826

7

Hartford-East Hartford-Middletown, Conn.

Favors Sellers

$320,000

23

1,010

8

Greensboro-High Point, N.C.

Favors Sellers

$249,900

7

689

9

El Paso, Texas

Favors Sellers

$229,500

7

586

10

Columbia, S.C.

Favors Sellers

$250,000

18

740

Cooling in the West spreads beyond California to relocation hot spots

Once home to some of the most favorable housing markets for sellers the nation has ever seen, the West continued to cool in August. In fact, nine markets in the Western United States [San Francisco (#1); Salt Lake City (#2); Phoenix (#3); San Diego (#4); San Jose, California (#5); Los Angeles (#6); Fresno, California (#7); Las Vegas (#8) and Boise, Idaho (#9) ] were among the 10 most favorable buyers’ markets in August. New Orleans ranked as the tenth most favorable buyers’ market.

San Francisco was the only market among the Top 10 buyers’ markets, and one of only four nationwide, to see home prices decline in August (-5.3%). At $1.1 million, San Francisco still has the second highest median home prices of any large city. In the rest of the top buyers’ markets, home prices rose slower than the national average increase of approximately 8%.

In another sign of favoring buyers, days on market in all but one of the top 10 buyer’s markets (Fresno, California) exceeded the national median of 18 days on market. In San Francisco, Salt Lake City, Phoenix and San Jose, the time a home spent on the market doubled from last August.

Buyers could see the most favorable housing in recent years

Based on the forecast component of the Index, the U.S. housing market is projected to equally favor sellers and buyers in August 2023. For home buyers, this could mean that they may see the most favorable national market in recent years.

For sellers, the most favorable months to list their home in 2023 are likely to be March, April and May, before the market dips into neutral territory in June. While the national index value for March is projected to be slightly more favorable to sellers overall than it was in August, more markets will favor buyers starting June next year.

Nineteen of the 100 largest housing markets are projected to favor buyers in August 2023, meaning sellers are more likely to accept a lower price than they listed their houses for. Those markets are: Austin, Texas; Boise, Idaho; Charleston, South Carolina; Charlotte, North Carolina; Colorado Springs, Colorado; Denver; Fresno, California; Jacksonville, Florida; Las Vegas; Los Angeles; Nashville, Tennessee; New Orleans; Phoenix; Portland, Oregon; Riverside, California; Salt Lake City; San Diego; San Jose, California and San Francisco.

An additional 17 more, a majority of which are in Florida, are expected to move to neutral territory, where neither buyers nor sellers are favored. Those markets are: Atlanta; Cape Coral, Florida; Columbus, Ohio; Crestview, Florida; Dallas; Deltona, Florida; Detroit; Greenville, South Carolina; Lakeland, Florida; Naples, Florida; North Port, Florida; Orlando, Florida; Palm Bay Florida; San Antonio; Tampa, Florida; Tucson, Arizona and Washington, D.C.

As more markets slowly shift toward favoring buyers, U.S. median home price is expected to bottom out in January 2023 at over $385,000. It is then projected to begin rising again, reaching $401,000 in June 2023. Even with prices projected to fall slightly over the remaining months of next summer, the national median sale price in August 2023 will rise over this August to approximately $397,000.

To view the full report, including rankings of the current and forecasted top 25 buyers’ and sellers’ markets, charts and metro-level data for the 100 largest markets, please visit: https://www.knock.com/blog/the-great-housing-divide-south-and-east-remain-seller-strongholds-west-coast-cool-off-spreads-beyond-california/

Methodology

The index comprises six measures: the ratio of average sale to asking price, number of homes sold, number of active listings, median days on market, median sale price and the rolling supply of homes in a given month. It uses data on more than 150 million properties in the nation’s 100 largest metropolitan areas since 2017 from a number of sources. Median days on market data is not available for seven of the 100 largest markets (Boise, Idaho; Richmond, Va.; Seattle; Allentown, Penn.; Portland, Maine; New Haven, Conn. and Bridgeport, Conn.)

Index values range from -4 to 4, with lower values indicating a relatively favorable market for buyers and higher values indicating a relatively favorable market for sellers. Index values ranging around zero denote a somewhat neutral housing market.

About Knock

Knock is rewriting the rules of homeownership with mobile technology and innovative home financing solutions that make all homebuyers Power Buyers. Knock’s flagship Home Swap™ product empowers consumers with a non-contingent offer on their phone to buy the home they want before selling the home they have, providing certainty knowing you’ve found your dream home and the convenience of not having to live through repairs or showings. Knock GO™ (Guaranteed Offer) is a cash-like home loan solution for first-time homebuyers looking to compete in today’s hot housing market.

Launched in 2015 by founding team members of Trulia.com, Knock currently operates in 75 markets nationwide. Knock has raised $900 million in debt and equity from top-tier investors, including Foundry Group, Greycroft, RRE, Parker89 and The National Association of Realtors®, giving NAR’s 1.5 million members the ability to market Knock’s homeownership solutions to their clients. For more information visit: knock.com.

Contact: pr@knock.com

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