Rakuten Card’s Systems Development Subsidiary in Vietnam Relocates to New, Expanded Office

– Increasing productivity through an open office environment, as systems development work continues to grow.

– Photos and other digital assets available for media here:

TOKYO–(BUSINESS WIRE)–Rakuten Fintech Vietnam Co., Ltd., a systems development subsidiary of Rakuten Card Co., Ltd. today announced the company has relocated to a new location in Ho Chi Minh City as of November 13 to enable the company to further increase personnel and expand business operations, in response to growing systems development work.

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rakuten logo global %281%29

Rakuten Card established Rakuten Fintech Vietnam as a development center in October 2021 with the goal of driving sustainable growth, accelerating systems development for its expanding service lineup and supporting business continuity planning for the IT systems that form the foundation of Rakuten Card’s services. The Vietnamese government has implemented significant measures to support the development of human resources in the IT industry, heightening expectations over the long-term for securing and deploying top-tier tech talent within Vietnam. In addition, the minimal time zone difference between Japan and Vietnam is ideal for rapid response to business needs in Japan.

Since its establishment, Rakuten Fintech Vietnam has hired local IT engineering talent to develop services for consumer-facing apps, as well as systems for affiliate stores and business automation tools for boosting operational efficiency. As the company’s operations continue to expand, it has relocated to a new office building to strengthen the organization through a new open office structure that inspires communication and provides an optimal work environment for employees.

Takao Shiono, General Director of Rakuten Fintech Vietnam, commented, “I am delighted to share today that Rakuten Fintech Vietnam has officially entered a new phase in our development. Our team in Vietnam has grown tremendously since launching in 2021, thanks to the invaluable support of local tech talent and the surrounding community. With more than 29 million cards issued, Rakuten Card is an industry leader in Japan. From our new position in Ho Chi Minh City, we are eager to further enhance Rakuten Card’s success and contribute to Rakuten’s leading fintech businesses.”

The new office is situated in District 1 of Ho Chi Minh City, conveniently located on the upper floors of a 26-story building overseeing the city. The office has been designed with a two-story atrium and extensive use of glass walls to create a spacious environment that facilitates communication and fosters a sense of unity. With a capacity for approximately 200 employees and conference rooms, huddle spaces and booths available, the new office provides an ideal environment for colleagues to collaborate on projects. In addition, a cafeteria and refreshment area offer a place for employees to relax, while also doubling as large meeting spaces.

Since launching in July 2005, Rakuten Card has worked to promote cross-use with various Rakuten Group services and drive the further proliferation of cashless payments both inside and outside the Group. As a result of these initiatives, the total number of Rakuten Cards issued has exceeded 29.54 million (as of the end of September 2023). At the same time, Rakuten Card’s annual shopping gross transaction volume for the 12 months from October 2022 to September 2023 surpassed 20 trillion yen, as the company continues to grow as a leading service provider in the Japanese credit card industry.

Rakuten Card will continue to strengthen its organizational capabilities and secure the best in global talent, while enhancing its credit card services and lineup of features to make financial services more convenient and more accessible to customers.

Rakuten Fintech Vietnam Co., Ltd. New Office Overview

Location: Ho Chi Minh City, Vietnam

Floor composition: 2 floors

Number of office seats: Approximately 200

About Rakuten Card

Rakuten Card is a fintech services company established in July 2005. Through the expansion of credit card services and features, Rakuten Card aims to deliver exceptional customer satisfaction with financial services that are convenient, easy to use and personal. For more information visit


Corporate Communications Department

Rakuten Group, Inc.

[email protected]

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