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LONDON, Jan. 18, 2024 (GLOBE NEWSWIRE) — Rackspace Technology, a leading end-to-end hybrid multicloud technology solutions company, has announced it has helped enable groundbreaking service enhancements for artists and songwriters signed to music company BMG. Using Google Cloud’s advanced AI and big data capabilities, BMG can process royalty payments ten times faster and track music 50% faster. The achievement stems from Rackspace Technology’s Elastic Engineering team successfully migrating 95% of BMG’s applications and services to Google Cloud.
BMG’s new cloud-based platform will also support new data tools it will use following its decision to take control of its previously outsourced distribution, striking direct deals with leading streaming platforms such as Spotify and Apple. The world’s fourth-largest music company will use it to offer clients increased transparency and access to more detailed data.
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