[ad_2]
HONG KONG, Jan. 13, 2022 /PRNewswire/ — PR Newswire, the leading global provider of news distribution and earned media software and services, saw a significant rebound in its business in 2021, reflecting robust growth in various industries, from food and beverage to logistics.
Last year, more than 69,000 press releases were distributed in the APAC region – a 36 percent increase from 2020. “Over the past year, we are pleased to see our business activity in major APAC markets rise above pre-pandemic levels,” said Lynn Liu, Head of Audience Development and Distribution Services at PR Newswire in APAC. “PR Newswire has also furthered the expansion of its news distribution network in key markets by strengthening its partnerships with media outlets across the region.”
Bolstering Partnerships with Media Outlets in APAC
In 2021, 5,650 journalists and influencers in APAC signed up to receive press releases from PR Newswire, which serves as a main source of information for news reporting. They are part of PR Newswire’s extensive media database that comprises more than 85,000 journalists and influencers from 35,000 media outlets.
The company also broadened its collaboration with the addition of 248 major news agencies and media outlets, bringing the total number to over 1,700 in the region.
Key Highlights of PR Newswire’s Content Partnerships in APAC
Connecting Businesses with the Media
In 2021, PR Newswire held a dozen online and in-person events and media tours in Beijing, Ho Chi Minh City, Hong Kong, Shanghai, Singapore, Sydney and Taipei. Senior journalists and editors-in-chief were invited to participate in those events, where they met with corporate communications professionals and discussed how to better facilitate communications between businesses and the media. PR Newswire also launched the APAC Media Landscape series, which covers trends and developments in 9 markets across the region.
2021 Press Release Trends
In 2021, PR Newswire distributed nearly 70,000 news releases in APAC, covering business milestones and significant achievements of thousands of companies and organizations worldwide. They include Facebook, Huawei, Microsoft, Amazon, the International Olympic Committee, The China International Import Expo (CIIE) Organizing Committee, China Global Television Network (CGTN) and several United Nations agencies.
Through the press releases distributed, some noteworthy industry trends in 2021 are:
“Despite the expected global challenges caused by COVID-19 in 2022, we firmly believe that companies that have survived the pandemic are well-positioned to become more resilient and leverage new opportunities brought about by the changing market conditions,” added Mr. Liu. “PR Newswire looks forward to working with businesses and media outlets in the APAC region this year to address future challenges in the market together.”
For more information on PR Newswire’s content partnerships, visit here. If you are a journalist who would like to receive press releases from PR Newswire, sign up here.
SOURCE PR NEWSWIRE
Source link
[ad_2]
The content is by PR Newswire. Headlines of Today Media is not responsible for the content provided or any links related to this content. Headlines of Today Media is not responsible for the correctness, topicality or the quality of the content.
[ad_2]
[ad_1] Nørresundby, 26 April 2024Announcement no. 23/2024 The Board of Directors of RTX has, cf. company announcement no. 20/2023 dated…
[ad_1] Gyroscope Global Market Report 2024 – Market Size, Trends, And Global Forecast 2024-2033 The Business Research Company's Gyroscope Global…
[ad_1] ODISHA, India, and LOS ANGELES, Calif., April 25, 2024 (SEND2PRESS NEWSWIRE) — In the 1880s, to call attention to…
In support of Hong Kong's new mega tourism and commerce drive, Alipay+ now enables users of 14 leading overseas mobile…
[ad_2] TOKYO, April 26, 2024 /PRNewswire/ -- KLab Inc. announced that its hit 3D action game Bleach: Brave Souls has…
[ad_1] CALGARY, Alberta, April 24, 2024 (GLOBE NEWSWIRE) -- The Board of Directors of TransAlta Corporation (TSX: TA) (NYSE: TAC)…