Perfluence Releases Algorithms to Drive Business Results from Influencer Marketing
Perfluence, a leading global performance-influence marketing platform, has come up with 100% effective algorithms for driving business results from influencer marketing campaigns. Many people tend to distrust bloggers as they believe that the outcomes of influencer marketing initiatives are not at par with the investments made. Nevertheless, the market for this form of marketing tends to grow. In 2020, 4% of brands had separate budgets, while in 2021, 59% allocated resources to influencer advertising. This results in more money, more expensive integrations and less trust.
Perfluence is a performance-influence marketing platform working with bloggers using the CPA (cost per action) model. Within just 2 years, Perfluence has built partnerships with more than 170k bloggers on Youtube, Instagram, Telegram, Vk, Tik-Tok, Yandex Zen and Twitch. The company is trusted by their 120+ global clients such as Domino’s, KFC, L’oréal, AliExpress, iHerb, Ozon, X5 Retail Group, Yandex services, World of Tanks etc.
To help businesses get the best out of their influencer marketing campaigns, Perfluence has figured out workable algorithms that guarantee 100% results. These include:
Working with micro-influencers. They might have no more than 10K followers but their content is more trusted.
Checking every blogger out. Doing some research on their statistics, content quality, engagement rates, comments, followers and who they follow. This information will let you understand whether the collaboration is going to be fruitful or not.
Letting the influencer create content. Followers associate themselves with him/her. That’s why the blogger knows better how to promote a product more effectively.
Establishing a long-term cooperation with the blogger. Pay for sales, not ads. Come up with a strategy when a blogger is interested in followers, requests and purchases.
Embracing negative comments. Sometimes people don’t read posts, they just comment because of their bad mood. Consider constructive comments and delete insults.
The analysis has been worked out based on the AI algorithm of the Perlfuence.io and the automatically generated reports to over a number of clients globally. Using its algorithms, Perfluence has helped Aliexpress acquire 113k new clients, iHerb achieved 55k sales, and Domino’s garnered 12k new clients, so far.
Speaking about the new development, Kirill Pyzhov, Co-founder and Chief Operating Officer Perfluence, said, “In a highly competitive digital space, brands are required to be more innovative and find new ways of reaching out to their intended audience. The boom in smartphone sales and greater internet penetration has given brands a free way to tap into new target consumers, anytime and anywhere. But, as was expected, the rise in pop-up and in-app ads started to turn audiences off. This gave way to ad-blocks which left the marketers high and dry. What was needed was a non-intrusive branding tool that could capture users’ attention and prompt them to hit the ‘buy’ button. This is where influencer marketing came in. Though it gave positive results, over time marketers started growing disillusioned with the whole idea of tapping into bloggers due to more investments and less-than-satisfactory returns. To ramp things up, what is currently needed is more focus on micro-bloggers who would have a fresh take on their content which would draw attention from more people. And for this purpose, we have worked on these algorithms that are bound to bring in positive results for brands.”
All in all, influencer marketing is here to stay. In an age rampant with ad blockage and lack of faith in brand messaging, influencer advertising has become key to maximising brand reach and building brand authenticity.
Perfluence is a performance-influence marketing platform working with 300k bloggers using the CPA (cost per action) model. Within just 2 years, Perfluence has built partnerships with more than 170k bloggers on Youtube, Instagram, Telegram, Vk, Tik-Tok, Yandex Zen and Twitch. Trusted by 120+ global brands such as L’oréal, AliExpress, iHerb, Ozon, X5 Retail Group, Yandex services, Mail.ru etc. In the last month, Perfluence delivered over 2.6M CPA results to brands (new clients, sales, etc), published over 860k posts and drove 16.5M in traffic to brands.