Patralekhaa Joins Hands with Luxury Ayurvedic Brand- Just Herbs for their Natural Makeup Line



Luxury Ayurvedic  beauty brand Just Herbs has roped in Bollywood actress Patralekhaa, as the face of their Natural Makeup range.


 



21070 KAJAL


Patralekhaa reveals her beauty secrets with Just Herbs Natural Makeup


 


Just Herbs released a brand film starring the actress in a double role where she can be seen getting ready for a dinner date. 


 



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Patralekhaa reveals her beauty secrets with Just Herbs Natural Makeup


 


I am so impressed with Just Herbs’ natural & ayurvedic makeup. The products deliver a superior performance while packing all the Ayurvedic goodness! I am sold, ” says Patralekhaa.



I am elated to join the team at Just Herbs to spread the message that Natural can be Glamorous too,” she adds. 


 



#GRWM : What’s inside Patralekaa’s Makeup Bag? | Date Night | Just Herbs | Celebrity Makeup

 


You can see the brand video here www.youtube.com/watch?v=fhwcFclQ33Y

The brand film has gone viral on Social Media because of  its unique concept where Patralekhaa is seen getting ready using Just Herbs’ makeup products such as their iconic lip and cheek tints, Ayurvedic lipsticks and BB cream, when she is suddenly interrupted by her alter-ego played by the actress herself. 


 


The banter between the two addresses common concerns around makeup such as long-stay and pigmentation which Patralekhaa confidently addresses while doing her makeup routine convincing her alter ego that glamour and the goodness of Ayurveda can go hand in hand.


 


Patralekhaa’s fresh and raw appeal aligns with our honest and transparent approach to making beauty more Inclusive & Unfiltered for digitally-native Gen-Z & Millennial consumer

s,” said Arush Chopra, CEO & Co-founder of Just Herbs


 


Just Herbs has a variety of Natural Makeup products including Herb-enriched Matte Liquid Lipsticks, Compact Powder, Ayurvedic Kajal and Nourishing Lip & Cheek Tints which enjoy a cult-like following among natural beauty aficionados on online marketplaces such as Nykaa, Amazon, Flipkart and Myntra.


 


The products are also available to shop on www.justherbs.in as well as at all Just Herbs retail touch points.


 


For further details, please contact Ritika Ohri at ritika.ohri@justherbs.in 


 


About Just Herbs


Just Herbs is a line of pure, bespoke and Ayurvedic skin, hair and beauty products which are made from certified organic and handcrafted ingredients from across India.


 


The brand continues to stick to their traditional Ayurvedic principles but with a fresh and modern approach! 


 


For Just Herbs, beauty needs to come full circle. Their formulations nourish, preserve or protect-a 360° approach that makes sure the solutions are long-lasting.


 


Also, it’s the first Indian beauty brand to crowdsource their products which means they co-create them with the customers to deliver exactly what is needed. 



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