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PROVO, Utah and SEATTLE, May 3, 2021 /PRNewswire/ — New research released today from Qualtrics (Nasdaq: XM), the world’s No.1 Experience Management (XM) provider and creator of the XM category, reveals how consumer behavior and expectations will change post-pandemic, and why companies need to focus on designing new experiences that meet the needs of consumers today and in the future.
The new study from the Qualtrics Experience Management (XM) Institute, “2021 Global Consumer Trends”, examined the perspectives of more than 17,000 global consumers across 18 countries. The study highlights how companies will need to rewrite their playbooks to deliver great online, in-person, and hybrid experiences to attract and retain loyal consumers.
“Our research shows that consumers are not going back to the way things were,” said Bruce Temkin, Head of the Qualtrics XM Institute. “Consumers have adapted to a new, digital-first landscape, and the experiences that they have with brands across digital channels directly impact their purchasing decisions. In order to be successful, organizations need to prepare for the future instead of trying to recreate the past.”
Global Highlights:
Consumer expectations will continue to change as the world adjusts to a post-pandemic environment, and organizations must be prepared. They will need experience data —what consumers say they want and expect —to actively listen to their customers and design the experiences that attract and retain them.
Additional Information:
About Qualtrics
Qualtrics, the world’s No. 1 Experience Management (XM) provider and creator of the XM category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 13,500 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit qualtrics.com.
Contact: press@qualtrics.com
SOURCE Qualtrics
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