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mesm Tokyo, Autograph Collection x SDGs Goal14: “BLUE FANTASY 2021” Starts on December 1st

TOKYO–()–mesm Tokyo, Autograph Collection is ready to welcome and stimulate its guests with a range of offers capturing the vibrancy and wavelength of the “now” in Tokyo. The hotel’s concept of “TOKYO WAVES,” with its signature color of midnight blue, and the theme of “SDG Goal 14 (Life Below Water),” is encapsulated in its “BLUE FANTASY 2021” holiday season which will run from December 1st to December 31st, 2021.

As a hotel located in the Bay Area, “BLUE FANTASY 2021” is founded on our desire to “protect the beautiful waterfront”. Our aim is to create an original environment endorsing the actions that contribute to SDG Goal 14 (Life Below Water), which is to conserve the sea and marine resources in an ecological friendly way. Therefore, the theme of the event is “Ocean”. During the promotion, a special and sophisticated atmosphere will pervade the hotel, with music reflecting themes of “the sea” and with midnight blue illumination evoking a feeling of being adrift on the waves. During the holiday period, our lounge and “Whisk” bar will serve complimentary, sustainably produced, eco-friendly drinks, to those guests wearing something blue. For a limited time, we will make available our special “Cypress Night” cocktail, which evokes Vincent van Gogh’s famous, striking blue painting “Road with Cypress and Star”. In addition, we will make available for purchase a limited number of coasters made from 100% recycled plastic bottle caps. To add extra excitement to the holiday season from December 22nd

to 26th, we will be offering four special live performances daily. Our signature restaurant, “Chef’s Theater” will also include a unique version of the “Phantom of the Opera” in its lunch and dinner program. Finally, we will donate a percentage of the proceeds from the event to the Tokyo University of Marine Science and Technology, for its work in the conservation of the marine environment. We will continue to support promotions whose aim is to protect “the beautiful waterfront”.


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