LOS ANGELES–(BUSINESS WIRE)–SWIM, a leading provider of web3 solutions, is pleased to announce its collaboration with Underknown, the award-winning digital-first media company, and the creators of the #1 science video series, ‘What If.’ With this collaboration, SWIM and Underknown fill a void in the industry by forming a decentralized educational & entertainment web-based platform that rewards users, directly connecting to their Metamask wallets, with more on the way. Underknown’s fan base of more than 120 million monthly active users will be able to compete against themselves and others by answering quizzes and following videos from Underknown’s library of more than 3,000 videos of original content in various categories including: science, food, survival, animals, and hypothetical battles.
“SWIM’s leading blockchain technology has proven itself in the industry through their commitment to forming significant brand partnerships, leading security, and innovative solutions by bridging the gap between web2 and web3,” said Steve Hulford, founder and CEO of Underknown. “We could not be more pleased to partner with SWIM and offer our millions of fans a fun and engaging way to learn about science and the humanities through our portfolio of brands.”
SWIM’s private beta is the beginning of future gamification capabilities realized by any brand that is exploring new ways to monetize content beyond pre-existing, centralized plat forms. A user can earn real rewards in real-time through content consumption without conventional app stores or payment processors.
Underknown’s award-winning content is recognized by several industry accolades including a Shorty Award in 2021, a Telly Award in 2022, and 2 Webby Awards both in 2020 and 2022. “SWIM’s breakout year for 2022 underscores our commitment to empowering creator autonomy,” said Andy Crosby, Founder and Chief Technology Officer at SWIM. “We couldn’t be more excited to blockchain-enable Underknown’s one-of-a-kind platform, transforming the educational space by reimagining what it means to learn while having fun doing it.”
Underknown is a digital-first media company that specializes in creating short-form web series for social video platforms. Underknown’s mission is to create fun, engaging, and educational content that educates the world about science and the humanities. Original content in the form of short-form videos can be found across all major social media platforms including Facebook, YouTube, Snapchat, and TikTok. Headquartered in Toronto, Canada, Underknown has operations and staff around the world. For more information, visit Underknown and follow on Facebook or LinkedIn.
SWIM powers the creator economy through sustainable blockchain activations. SWIM’s ecosystem is chain-agnostic and features rich tokenomics, customization, and flexibility for brands transitioning from web2 to web3. From Smart Tokenomics, to Smart Contracts, to Community Building, to Cross-Chain Integrations and Management, SWIM unlocks utility and provides real equity for end users. Headquartered in Hollywood, California, at the distinctive SWIM Haus, SWIM is located in the entertainment capital of the world. For more information, visit SWIM and follow on Twitter or LinkedIn.
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