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Learn How to Start a Coffee Shop in Indiana from the Coffee Shop Startup Experts at Crimson Cup Coffee & Tea


Learn how to open a coffee shop in Indiana from Crimson Cup Coffee & Tea! The award-winning coffee roaster, which has helped start over 300 independent coffee shops in 30 states, recently published an online coffee shop startup guide for Indiana.

COLUMBUS, Ohio, July 16, 2022 /PRNewswire-PRWeb/ — Want to learn how to open a coffee shop in Indiana? Get insider secrets on starting a profitable business in the Peach State from the coffee shop startup experts at Crimson Cup Coffee & Tea.

Through its 7 Steps to Success coffee shop startup program, Roast magazine’s 2016 Macro Roaster of the Year has taught over 300 entrepreneurs in 30 states how to open a coffee shop.

Now, the company’s 7 Steps coffee shop startup consulting team has added to its series of state-level coffee shop startup guides with, “How to Start a Coffee Shop in Indiana.”

Indiana is a land of opportunity for many types of small businesses, and coffee shops are no exception,” said Crimson Cup Founder and President Greg Ubert.

“In fact, Indiana ranks 48th among the states in the number of coffee shops per capita, with fewer than one coffee shop for every 8,752 Indiana residents. That leaves a lot of Indiana residents without a local coffee shop.”

He noted Crimson Cup supports four independent coffee shops in Indiana cities and towns.

These entrepreneurs learned how to open their shops through the company’s 7 Steps to Success coffee shop startup program.

The program is based on Ubert’s book, Seven Steps to Success: A Common-sense Guide to Succeed to Specialty Coffee, which he wrote initially to help coffee shop customers master all aspects of successful coffee shop operations.

“We help entrepreneurs with little or no coffee experience become owners of thriving coffee shops serving their local communities,” he said. “From choosing a terrific location and writing a strong coffee shop business plan to buying and laying out equipment, hiring and training staff and more, our team is here to guide you.”

To hear about the book in Ubert’s own words, download a free recorded introduction on Soundcloud.

“As a coffee roaster and coffee business consultant, Crimson Cup believes our company only succeeds when our customers do,” Ubert said. “As a result, we support coffee shop owners at every step, from concept through opening day and beyond.”

Rachel and Richard Targett opened Loose Goose Coffee Company in 2021 to build a business around community, coffee and their love of dogs.

At 3020 S. 7th Street on the South Side of Terre Haute, the shop offers a warm, friendly place to connect over terrific hot, iced or blended coffee drinks and local baked goods. A drive-thru window caters to coffee lovers on the go.

Having worked as a barista and retail manager, Rachel Targett wanted to open her own shop to gain control over quality and customer service.

“I wanted barista to be my forever job,” she said. “I enjoy quick interactions with people all day long.”

Even with her barista experience, she knew she needed support to open her own shop.

“I came across Crimson Cup when I was researching products and coffee consultants,” she recalled.

“I needed coffee experts to lead me through the process, and I was impressed that Crimson Cup bases its success on my success. Plus, their products are awesome!”

7 Steps Project Manager and Trainer Steve Bayless visited the shop the week before the soft opening to train the Targetts and their baristas in drink preparation and all aspects of coffee shop management.

A few months later, Customer Growth Rep Heather Ciranna returned to help ensure successful grand opening celebrations.

The coffee, roasted by Crimson Cup, has won a warm welcome from local coffee lovers. The roaster’s exceptional craft and specialty have earned top honors at the Good Food Awards, Golden Bean North America

, Roast magazine’s Roaster of the Year and other competitions.

One Facebook reviewer said, “I was in the coffee business for a decade and I am pretty picky about my coffee. I had an americano today that was extremely smooth and probably the best I have had in Terre Haute in a very long time. They are buying coffee from a great roaster that provides their customers with excellent support. If you are a coffee lover this is a must go to.”

After working with Bayless and Ciranna, Rachel Targett said she found Step 5, Focus on Training, most valuable.

“I don’t know where I would be without that happening,” she said. “It was absolutely the best part of the experience.”

Besides the Indiana guide, Crimson Cup recently published guides on How to Start a Coffee Shop in Texas, Ohio, North Carolina, Michigan, Pennsylvania, Illinois, Tennessee and Georgia.

About once a week for the next year, the roaster will post a state-level coffee shop startup guides on its website. Next up: a guide on how to start a coffee shop in Kentucky.

“Although the fundamentals of coffee shop operation remain the same from state to state, the economic opportunities, business formation and licensing requirements vary widely,” Ubert said. “We’re excited to share information and resources to help entrepreneurs expedite their startup journey.”

He invited anyone who is thinking of opening a coffee shop in any state to call Crimson Cup for guidance.

“If you run into any roadblocks or just want to discuss your vision with a coffee expert, you can reach our startup team by calling 1-888-800-9224.”

About Crimson Cup Coffee & Tea

Founded in 1991, Crimson Cup is at the forefront of the coffee industry. Its attentive roasting, startup support and global partnerships are consciously designed for the greater good of communities around the world. Among other national recognitions, the company has earned 2020 and 2017 Good Food Awards, the 2019 Golden Bean Champion for Small Franchise/Chain Roaster and Roast magazine’s 2016 Macro Roaster of the Year.

Crimson Cup travels the world searching for the perfect cup – driven by meaningful relationships, honesty and a shared vision for the future. Its Friend2Farmer initiatives foster respect and decency through mutually beneficial collaboration across local and global communities.

Through its 7 Steps to Success coffee shop startup program, the company teaches entrepreneurs how to open and run independent coffee houses in their local communities. By developing a coffee shop business plan, entrepreneurs gain insight into how much it costs to open a coffee shop.

Crimson Cup coffee is available through over 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 30 states, Guam and Bangladesh. The company also owns several Crimson Cup Coffee Shops and a new CRIMSON retail flagship store. To learn more, visit crimsoncup.com, or follow the company on Facebook and Instagram.

Media Contact

Cheryl Claypoole, Crimson Cup Coffee & Tea, 614-361-5023, cheryl@claypoolecc.com

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SOURCE Crimson Cup Coffee & Tea



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