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NEW DELHI and MUMBAI, India, Jan. 27, 2022 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its 2022 Industry Pulse Report – India Edition. Surveying digital media experts across India, IAS found that improving mobile experiences, measuring quality for social media campaigns, and the emergence of digital video and audio are top considerations in the year ahead.
“As the ongoing pandemic has driven consumers to embrace hybrid lifestyles and digital experiences, digital advertisers pivoted their strategies globally to emphasize mobile, social media, CTV, and digital audio. This scenario is similar in India. However, in a market as large and dynamic as India, brands are becoming more conscious of the importance of quality impressions and safe brand environments. As a result, the role of verification partners is gaining prominence in creating a safe and transparent setting for brands,” said Saurabh Khattar, Commercial Lead, India, IAS.
Based on the India edition of the IAS 2022 Industry Pulse Report, these key priorities will guide the year ahead:
The IAS Industry Pulse Report provides insights into the emerging trends and priorities that will drive change in digital advertising across India in 2022. The results are based on the responses of 151 Indian digital advertising professionals representing brands, agencies, publishers, and ad tech vendors in November 2021.
About IAS
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.
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