Hilton Launches New Event Series Devoted to the Future of MICE

Located at the new DoubleTree by Hilton Shah Alam i-City, the first-ever “Hilton MICE Series” event addresses the topic of Sustainability with a panel of industry leaders.

SHAH ALAM, Malaysia, Sept. 20, 2022 /PRNewswire/ — With the recent grand launch of DoubleTree by Hilton in Shah Alam i-City, the hotel now introduces their latest offering: the Sustainability MICE Series, Hilton’s most recent effort to bring the brand into a greener and more sustainable future.

From left: Freda Liu (Business Broadcast Presenter), Thila Chandran (Marketing Manager for Secai Marche), Logeetha Balakrishnan (BoomGrow’s New Ventures Manager), Marc Jolly (Vice President of Business Development (APME) at Next Gen Foods), Linda Giebing (Hilton’s Environmental, Social, and Governance (ESG) Champion for Southeast Asia).

In 2021, Hilton was recognised for Sustainability Leadership by Dow Jones Sustainability Indices for the fifth time in a row. Not one to rest on its laurels, Hilton is continuously pursuing their eco-friendly future. The first of the quarterly series, today’s carbon-neutral Hilton’s MICE Series launch showcases how sustainability can be integrated into creative ways and create the social impact necessary to meet their Travel with Purpose 2030 initiative.

On Thursday, 25 August 2022, the inaugural event was conducted with the central theme of food sustainability. Hilton partnered with key food vendors to bring the story of the food served, highlighting the provenance, authenticity, and healing qualities of what was being consumed.

“It is not enough for us at DoubleTree to provide guests with top-tier quality service. The service we provide must serve a purpose greater than ourselves. That is why our advocacy for sustainability is crucial to our hospitality. We want you all to keep coming back and that means making things last,” said Gagan Talwar, the General Manager of the Shah Alam i-City branch.

The event featured workshops conducted by a roster of DoubleTree by Hilton’s partnering vendors, including Benns Ethicoa, a local artisanal chocolatier that sources its ingredients from regional farmers, providing attendees with the opportunity to taste the quality of Malaysian-grown chocolate.

In addition to Benns Ethicoa, attendees participated in a Chef’s Table blind tasting session at the hotel’s Makan Kitchen, which included sustainable foods such as Tindle, a plant-based chicken product by Singapore-based Next Gen Foods, and high-value crops by Green World Genetics, a Malaysian R&D-based company specializing in high-quality non-GMO tropical hybrid seeds.

Attendees were also introduced to locally grown produce from BoomGrow, a network of Malaysian precision farmers using data to create environments that deliver consistent quality yield year-round, and Secai Marche, a Malaysia-based Japanese company providing farm-direct services that encourage sustainability for farmers.

Marc Jolly, Vice President, Business Development (APME) at Next Gen Foods, shares Tindle’s vision for a more sustainable future.

“At Next Gen Foods, we are committed to building a better food system and creating delicious plant-based foods that are less harmful on the planet than the animal-based ones they’re replacing,” says Marc Jolly, Vice President, Business Development (APME) at Next Gen Foods. “As we expand and increase the presence of our first product, TiNDLE, we’re continuously seeking like-minded partners to join us on this journey – and thrilled to be teaming up with Hilton today.”

A panel was held between Linda Giebing, Hilton’s Environmental, Social, and Governance (ESG) Champion for Southeast Asia, Logeetha Balakrishnan, BoomGrow’s New Ventures Manager, Thila Chandran, the Marketing Manager for Secai Marche, and Marc Jolly, the Vice President of Business Development (APME) at Next Gen Foods. The panel session was moderated by Freda Liu, Business Broadcast Presenter and the topic of discussion revolved around the future trends of food, ranging from sourcing to the interpretation of existing food with the use of alternative ingredients.

The DoubleTree by Hilton Shah Alam i-City features 17,157 square feet of flexible pillar-less meeting rooms and banquet facilities including a Grand Ballroom and a sophisticated multi-event hall. All meeting rooms are elevated with state-of-the-art, audio-visual equipment and high-speed internet to keep guests connected, and Hilton’s hospitality to bring every conference, reception, or seminar to life.

The DoubleTree by Hilton Shah Alam i-City is located at Finance Avenue, 40000 Shah Alam, Selangor, Malaysia. For further information, or to make a reservation, please contact the hotel here or call +603 5521 8808.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising nearly 6,900 properties and nearly 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune’s 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 133 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook,  Twitter,  LinkedIn,  Instagram and YouTube.

About DoubleTree by Hilton

DoubleTree by Hilton is a fast-growing, global portfolio of more than 635 hotels with more than 144,700 rooms across 51 countries and territories. For more than 50 years, DoubleTree by Hilton has continued to be a symbol of comfort for business and leisure travellers around the world, from welcoming guests with its signature warm DoubleTree chocolate chip cookie to serving the local community. DoubleTree by Hilton offers contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings and meetings and events spaces. Experience a positive stay at DoubleTree by Hilton by booking at doubletree.com or through the industry-leading Hilton Honors app.

Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about DoubleTree by Hilton at stories.hilton.com/doubletree, and follow the brand on Facebook, Twitter and Instagram.



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