Disruption Interruption podcast host and veteran communications disruptor, Karla Jo Helms, sits down with Ray McKenzie, founder and CEO of StartingPoint, to talk about his innovative approach to changing small business workflows.
TAMPA BAY, Fla., Aug. 15, 2022 /PRNewswire-PRWeb/ — Since the pandemic, the adoption and strategic implementation of digital technologies among businesses have accelerated dramatically, with nine in ten C-level and senior leaders stating that their organizations have pursued at least one large-scale digital transformation in the past two years.¹
At the same time, many small businesses are struggling to find the right technology to fit their transformation needs. According to recent data, around 80 percent of small businesses in the U.S. are not taking full advantage of digital tools.² Enter Ray McKenzie, Founder and CEO of StartingPoint, and a disruptor on a mission to improve small business workflows through innovative and creative solutions.
Disrupting across his industry for more than 20 years as a senior business executive in leading global organizations, McKenzie has significant experience with operational efficiencies in the age of digital transformation. He understands digital transformation is at the core of requirements for small businesses looking to disrupt poor customer experiences, costing businesses upwards of $75 billion a year. This set McKenzie on his mission to create StartingPoint, where he develops solutions for service-based companies focused on service management, client engagement, efficient workflow, and team collaboration.
McKenzie shares:
His main ingredient for innovative disruption is focused on the state of mind it takes to ditch the limitations of a singular phrase. To become a disruptor, one must say goodbye to thinking, “this is how we’ve always done it.”
In the world of today, things are changing every 6 to 12 to 18 months, and everything is rapidly changing over and over and over. When a business becomes trapped in a mentality of sticking to how things have always been done, it sets that business back. Change is happening with or without a business’s consent.
Disruption requires being open to doing things differently and better. Sometimes it doesn’t work, and sometimes it is too difficult, but the key is retaining an open mind.
Big companies often struggle because, like a big rig driving down the road, they cannot change direction quickly. This is where small businesses have the upper hand as they are more agile and nimble. The result is that today, many smaller companies are developing technologies that can surpass larger companies.
Within large organizations, the strategy is often to assemble an innovation team. However, when that team comes back to the greater organization offering a new path forward, the response is often to slow down. Large organizations often find that they are not ready for change and have not invested resources, and the result is that more agile businesses pass them up.
Small businesses have the incredible advantage of trying something new and seeing immediate results. Whether that is a failure or a success, this allows for constant disruption.
In the enterprise space, there is an abundance of large, expensive tools that take 6-24 months to implement within organizations. McKenzie set out to create solutions that are actually designed for small businesses.
Disruption Interruption is the podcast where you’ll hear from today’s biggest Industry Disruptors. Learn what motivated them to bring about change and how they overcome opposition to adoption.
Disruption Interruption can be listened to via the Podbean app and is available on Apple’s App Store and Google Play.
About Disruption Interruption:
Disruption is happening on an unprecedented scale, impacting all manner of industries — MedTech, Finance, IT, eCommerce, shipping and logistics, and more — and COVID has moved their timelines up a full decade or more. But WHO are these disruptors, and when did they say, “THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo “KJ” Helms, veteran communications disruptor.
KJ interviews badasses who are disrupting their industries and altering economic networks that have become antiquated with an establishment resistant to progress. She delves into uncovering secrets from industry rebels and quiet revolutionaries that uncover common traits — and not-so-common — that are changing our economic markets… and lives. Visit the world’s key pioneers that persist toward success, despite arrows in their backs at http://www.disruptioninterruption.com.
About Karla Jo Helms:
Karla Jo Helms is the Chief Evangelist and Anti-PR(TM) Strategist for JOTO PR Disruptors(TM).
Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line — and how the control of public opinion often determines whether one company is happily chosen or another is brutally rejected. As alumni of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill back into the good graces of public opinion — Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel.
Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.
About Ray McKenzie:
Ray McKenzie is the founder and CEO of StartingPoint Technologies, where he develops solutions for service-based companies focused on service management, client engagement, efficient workflow, and team collaboration. Additionally, McKenzie is the founder of Red Beach Advisors, a technology management consulting group providing services in the private and public sectors.
With a tenured track record of optimizing performance and driving transformation and growth across diverse business areas, McKenzie is disrupting workflow management and customer operations.
Sources:
1. Survey by McKinsey & Company. “Three new mandates for capturing a digital transformation’s full value.” June 15, 2022, McKinsey & Company, mckinsey.com/business-functions/mckinsey-digital/our-insights/three-new-mandates-for-capturing-a-digital-transformations-full-value.
2. Deloitte. “Small business technology trends.” Accessed July 15, 2022, deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/connected-small-businesses.html.
Media Contact
Karla Jo Helms, JOTO PR™, 727-777-4619, mradmin@jotopr.com
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