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NEW YORK, June 9, 2021 /PRNewswire/ —
Key takeaways
Why this matters
In March 2020, households became the center of daily American life — and connectivity took on newfound importance. With work, school, medical visits, fitness and retail shopping all crowding under one roof, rapidly shifting needs drove sudden demand for an evolving suite of connected devices and digital services. The second edition of “Deloitte’s Connectivity & Mobile Trends 2021 Survey,” an online survey of 2,009 U.S. consumers conducted in March 2021, saw households beginning to push the limits of connectivity. More consumers upgraded their home broadband, added Wi-Fi extenders, and expanded their mobile data plans. While connectivity providers and device makers quickly rallied to keep the nation connected and productive, many consumers were overwhelmed with managing a wide range of devices, services and communications suddenly necessary for life at home.
Homework takes on new meaning
Networks, services, devices and institutions rallied to effectively support the shift to working and schooling from home. Some had connectivity and technology issues but for many, human factors posed more of a challenge.
Key quote
“The onset of the COVID-19 pandemic was like a time machine that suddenly propelled us tens of years into the future. It has changed how we interact with our connected devices, ultimately helping consumers, health care providers, education professionals, technology innovators and others adapt, innovate and thrive in our daily lives. Our survey showed that the underlying technology for these new behaviors was truly tested and, for the most part, held up under increased connectivity demands. As well as we have adapted, we hit the limits of what our current technology can deliver. We are excited to see how faster connections, better devices, and new apps change how we live, work and play in the future.”
– Paul Silverglate, vice chairman, Deloitte LLP and U.S. technology sector leader
Virtualized health care: a successful beta test
Recent growth in inexpensive and easy videoconferencing helped medical organizations overcome distance challenges to deliver much needed virtual house calls during the pandemic. The pandemic’s urgency also suspended some of the regulatory barriers that made it difficult for providers to connect virtually with patients. This was good news for consumers who felt virtual doctor visits helped them continue to receive care during the pandemic, while minimizing risk of exposure to themselves and to other patients.
Does this mean healthier innovation?
Success with virtual doctor visits may bode well for future health care innovation. As wearables advance to record more discrete health, fitness and wellness data, their ability to support health care providers will likely grow, along with many users’ desire to share more of this data with their providers.
Key quote
“The pandemic was a giant beta test of behaviors that broke down barriers, removed distance and prioritized health and wellness. Our survey revealed that people are willing to adopt new products and services even while adjusting to challenging circumstances in trying times. This adaption and need for inventive technology are placing more pressure on companies to innovate even faster. As we’ve seen throughout the pandemic, this innovation should focus around the essential elements of daily life to help people thrive in their crowded homes — underscoring the simple fact that technology and invention, ideally, is about supporting human needs.”
– Jana Arbanas, vice chairman, Deloitte LLP and U.S. telecom, media and entertainment sector leader
Smartphones led to smart behaviors
Both in and out of the home, smartphones helped people get on with their lives while mitigating pandemic risks. Users adopted a range of new digital behaviors, including online mobile payment services, contactless store payments and shopping and buying online from local providers who offer home delivery or curbside pickup. These mobile solutions were available prior to COVID-19, but the pandemic further highlighted their value.
A true test of connectivity
The survey also revealed that while connectivity held up remarkably well to the demands of unexpectedly crowded homes during the pandemic, many households had reached the limits of broadband, wireless and Wi-Fi networks. And with reduced movement outside the home during the pandemic, it’s not yet clear how well existing smartphones and mobile connectivity will serve post-pandemic behaviors.
For additional details on the findings, visit here. Connect with us on: @DeloitteTMT; @PaulSilverglate; @JanaArbanas.
About Deloitte
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90% of the Fortune 500® and more than 7,000 private companies. Our people come together for the greater good and work across the industry sectors that drive and shape today’s marketplace — delivering measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to see challenges as opportunities to transform and thrive, and help lead the way toward a stronger economy and a healthier society. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. Building on more than 175 years of service, our network of member firms spans more than 150 countries and territories. Learn how Deloitte’s more than 330,000 people worldwide connect for impact at www.deloitte.com.
Contact
Anisha Sharma Public Relations |
Deloitte Services LP |
+1 201 290 9119 |
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.
SOURCE Deloitte
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