China Grocery Market Report: Insights & Forecast (2023-2027) –

DUBLIN–(BUSINESS WIRE)–The “China Grocery Market with Focus on Fresh Segment (Type, Channel, & Product): Insights & Forecast (2023-2027)” report has been added to’s offering.



The China fresh grocery market is forecasted to reach US$2.12 trillion in 2027, experiencing growth at a CAGR of 5.06% during the period spanning from 2023 to 2027.

Growth in the China fresh grocery market was supported by factors such as aging population, rising disposable income, growth in organic food market and rising adoption of e-commerce. However, the market growth is expected to be restrained by regulatory tightening, infrastructural & logistic challenges and high wastage & low profit margins.

The China grocery market by type can be segmented as follows: fresh grocery market and fast moving consumer goods (FMCG). In 2022, the dominant share of China grocery market was held by fresh grocery, followed by FMCG. The China grocery market by channel can be segmented as follows: brick and mortar and online channel. The largest share of the market was being held by brick and mortar, followed by online channel. The China brick & mortar store grocery market can be further segmented as follows: modern retailing, traditional retailing and other, whereas online grocery market can be further segmented as follows: traditional e-commerce, on-demand and community group purchase.

The China fresh grocery market by product can be segmented as follows: dairy products & eggs, fresh vegetables, fresh fruits, fresh meat, fresh fish and fresh seafood. In 2022, the dominant share of market was being held by dairy products & eggs, followed by fresh vegetables and fresh fruits. Factors such as expansion in lower tier cities and changing lifestyle and dietary patterns helped in boosting market growth.

Scope of the report

  • The report provides a comprehensive analysis of the China grocery market with focus on fresh segment with potential impact of COVID-19.
  • The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
  • The competitive landscape of the market, along with the company profiles of leading players (Walmart Inc.,, Inc., Alibaba Group Holding Limited, Sun Art Retail Group Limited, Yonghui Superstores Co. Limited, China Resources Holdings Co., Ltd.) are also presented in detail.

Key Topics Covered:

1. Market Overview

1.1 Grocery

1.2 Type of Grocery

1.2.1 Fresh Food

1.2.2 Fast Moving Consumer Goods (FMCG)

1.3 Grocery Channels

1.3.1 Traditional Retailers

1.3.2 Modern Retailers

1.3.3 Online Retailers

1.4 Value Chain Analysis

1.5 Advantages of Fresh Grocery

1.6 Disadvantages of Fresh Grocery

2. Impact of COVID-19

2.1 Impact of COVID-19 on Grocery Market

2.2 Increased E- Grocery Penetration

2.3 Decreased Retail Stores Sales Growth

2.4 Bulk Buying

2.5 Rise in adoption of New Business Models

2.6 Post-COVID Scenario

3. Market Analysis

3.1 China Grocery Market by Value

3.2 China Grocery Market Forecast by Value

3.3 China Grocery Market by Type

3.4 China Grocery Market by Channel

3.5 China Brick & Mortar Store Grocery Market by Segment

3.6 China Online Grocery Market by Segment

3.7 China Fresh Grocery Market by Channel

3.8 China Fresh Grocery Market by Product

4. Market Dynamics

4.1 Growth Drivers

4.1.1 Aging Population

4.1.2 Rising Disposable Income

4.1.3 Growth in Organic Food Market

4.1.4 Rising Adoption of E- Commerce

4.1.5 Expansion in Lower Tier Cities

4.1.6 Change in Lifestyles

4.2 Key Trends & Developments

4.2.1 In-Store Digitalization

4.2.2 Revamping Foodservice Models

4.2.3 Development in Cold Chain Logistics

4.2.4 New Business Models

4.3 Challenges

4.3.1 Regulatory Tightening

4.3.2 Infrastructural & Logistic Challenges

4.3.3 Unhygienic Environment

4.3.4 High Wastage & Low Profit Margins

5. Competitive Landscape

5.1 China Market

5.1.1 Market Share – Key Players

5.1.2 Market Share in Total Grocery Retailing – Key Players

5.1.3 Market Share in Modern Grocery Retailing – Key Players

6. Company Profiles

  •, Inc.
  • Alibaba Group Holding Limited
  • Sun Art Retail Group Limited
  • Walmart Inc.
  • Yonghui Superstores Co., Ltd.
  • China Resources Holdings Co., Ltd.

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