China Embedded Finance Markets and Investment Opportunities Report 2022: Market is Expected to Grow by 37.1% to Reach $71,271.2 Million in 2022 – Forecast to 2029 –

DUBLIN–()–The “China Embedded Finance Business and Investment Opportunities Databook – 50+ KPIs on Embedded Lending, Insurance, Payment, and Wealth Segments – Q1 2022 Update” report has been added to’s offering.

China’s Embedded Finance industry is expected to grow by 37.1% on annual basis to reach US$71,271.2 million in 2022.

The embedded finance industry is expected to grow steadily over the forecast period, recording a CAGR of 22.3% during 2022-2029. The embedded finance revenues in the country will increase from US$71,271.2 million in 2022 to reach US$213,171.0 million by 2029.

China is one of the leading countries in the global embedded finance market. The fintech revolution continues to gather momentum in the country. The country is dominating the embedded insurance market in the Asia Pacific region. The publisher expects the country is to continue its dominance during the forecast period. The presence of the most significant e-commerce industry in China is one of the major factors attributed to the embedded insurance market’s growth in China.

Additionally, a growing number of insurtech startups that are innovating and offering their services for different industry verticals are also boosting the market growth. As more and more customers opt for embedded insurance services, these insurtech startups are looking to expand into other industry verticals to strengthen their position in the Chinese market further.

Leading technology companies are aggressively expanding their reach in the insurance segment in China. For instance, Ant Group, one of the country’s leading online insurers, is disrupting the insurance sector for the financially excluded majority in China. Notably, the tech giant has approximately 13% market share in the insurance sector.

Market players are also entering into strategic partnerships to promote innovations and introduce technologically advanced offerings.

In July 2021, AXA Insurance Group and the Chinese health insurtech platform, QingSong, entered into a strategic partnership to explore and innovate in the Chinese insurance industry. The publisher expects market players to enter into more such strategic partnerships to expand their footprints in the Chinese embedded insurance market over the next few quarters.

The gap in the financial system by traditional banking systems in China opened up an opportunity for tech companies such as Alibaba and Tencent to offer financial services. Moreover, support for fintech companies from the Chinese government has resulted in further growth of the embedded lending market in the country. Therefore, the correct combination of market conditions and regulatory environment has propelled Chinese fintech to succeed. However, the government’s intervention in the embedded lending market is expected to hinder the market growth.

In October 2020, China unveiled its personal information protection law draft, a significant move to regulate the collection and usage of personal data. The law has been passed to reduce the concerns over the disorganization of the country’s financial system. For instance, in September 2021, Ant Group announced its business reorganization to comply with the Chinese central bank’s instructions in April to separate its Alipay payments service from other services that offer consumer loans.

The technology giants in China are making efforts to utilize the available customer data and still abide by the law to offer specific lending options. New innovations and technological advancements by market players are further expected to propel the market growth in the upcoming years.

Moreover, from being a cash-dominant economy in the last decade, the Chinese payments market has evolved significantly and is dominated by digital payment modes. The two companies – Alibaba and Tencent, have extensively reshaped the Chinese payments landscape. New entrants are eying the growing opportunities in the payment industry and are making their way into the Chinese embedded payment market.

In January 2022, Singapore-based cross-border payment company Thunes announced its new strategy to significantly expand its foothold into various markets, including Greater China, spanning mainland China, Hong Kong, Taiwan, and Macau. Thunes focuses on creating relationships with local digital payment firms to help businesses and consumers make quicker and cheaper payments to and from China.

This report provides a detailed data centric analysis of market opportunity across 50+ segments in embedded finance industry covering lending, insurance, payment, and wealth sectors.


China Embedded Finance Market Size and Forecast

China Embedded Lending Market Size and Forecast

Embedded Lending by Consumer Segments, 2020 – 2029

  • Business Lending
  • Retail Lending

Embedded Lending by B2B Sectors, 2020 – 2029

  • Embedded Lending in Retail & Consumer Goods
  • Embedded Lending in IT & Software Services
  • Embedded Lending in Media, Entertainment & Leisure
  • Embedded Lending in Manufacturing & Distribution
  • Embedded Lending in Real Estate
  • Embedded Lending in Other

Embedded Lending by B2C Sectors, 2020 – 2029

  • Embedded Lending in Retail Shopping
  • Embedded Lending in Home Improvement
  • Embedded Lending in Leisure & Entertainment
  • Embedded Lending in Healthcare and Wellness
  • Embedded Lending in Other

China Embedded Insurance Market Size and Forecast

Embedded Insurance by Industry, 2020 – 2029

  • Embedded Insurance in Consumer Products
  • Embedded Insurance in Travel & Hospitality
  • Embedded Insurance in Automotive
  • Embedded Insurance in Healthcare
  • Embedded Insurance in Real Estate
  • Embedded Insurance in Transport & Logistics
  • Embedded Insurance in Others

Embedded Insurance by Insurance Type, 2020 – 2029

  • Embedded Insurance in Life Segment
  • Embedded Insurance in Non-Life Segment

Embedded Insurance by Type of Offering, 2020 – 2029

  • Embedded Insurance in Product Segment
  • Embedded Insurance in Service Segment

China Embedded Payment Market Size and Forecast

Embedded Payment by Consumer Segments, 2020 – 2029

Embedded Payment by End-Use Sector, 2020 – 2029

  • Embedded Payment in Retail & Consumer Goods
  • Embedded Payment in Digital Products & Services
  • Embedded Payment in Utility Bill Payment
  • Embedded Payment in Travel & Hospitality
  • Embedded Payment in Leisure & Entertainment
  • Embedded Payment in Health & Wellness
  • Embedded Payment in Office Supplies & Equipment
  • Embedded Payment in Other

China Embedded Wealth Management Market Size and Forecast

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