Seasoned advertising and marketing professional with 20+ years of experience in the multicultural marketing space takes the reins
LOS ANGELES, May 16, 2022 /PRNewswire/ — Blavity Inc., the venture-funded technology and new media company, announces the appointment of Nikki Crump as General Manager of Agency. In this role, Crump will create the vision and execute the strategy for the development and growth of Blavity Inc.’s agency business, including branded content, integrated marketing, client services, and account management. Crump has dedicated her career to building campaigns that make emotional connections between brands and Black consumers. She most recently spent seven years at Burrell Communications Group, a top multicultural agency.
“Nikki is a strategic leader with a wealth of experience in building and growing teams. She’s piloted campaigns for iconic industry leaders like Coca-Cola, McDonald’s, Procter & Gamble, and Verizon,” said Morgan DeBaun, Founder and CEO of Blavity. “What’s more, she’s a much respected thought leader who creates memorable consumer platforms that build community and foster dialogue am ong Black consumers. I cannot think of a better person to partner with brands to create thought provoking advertising campaigns
Among Crump’s many achievements is her work with top platforms as My Black is Beautiful for P&G, BlackAtlas.com for American Airlines, Black Experience on Xfinity, and the National Park Foundation’s Stand Where Heroes Stood.
Crump is a graduate of Florida A&M University with a Master’s in Mass Communications from the University of Florida and an Executive MBA from the Berlin School of Creative Leadership.
ABOUT BLAVITY INC.
Blavity, Inc. is a venture-funded technology and new media company, founded in 2014 around a simple idea: enable black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video and unique experiences. The company has grown into a market leader for Black media, reaching over 100 million millennials per month through our growing brand portfolio which includes: Blavity News, Blavity Politics, 21Ninety, AfroTech, Travel Noire, and Shadow & Act.
PRESS CONTACT
Charmaine Leary
Skai Blue Media
charmaine@skaibluemedia.com
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SOURCE Blavity Inc.
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