Avid’s customer-driven innovation extends content creation workflows, enabling unprecedented efficiency and collaboration from anywhere with cloud-enabled solutions
IBC2022 Show Debuts & Highlights
- Avid NEXIS | EDGE empowers video post production teams to work concurrently from anywhere, sharing metadata and media
- New MediaCentral extensions enhance collaboration for distributed teams, enabling workforce mobility and story-centric news workflows
- Next-gen NEXIS storage, powered by Avid’s industry-leading Virtual File System (VFS), delivering increased performance and scalability for on-prem, cloud and hybrid cloud deployments
- Tech preview of integration between Avid | Edit On Demand, Avid’s proven cloud-based editing solution, and Microsoft Teams, enabling virtualized “over-the-shoulder” collaboration
- Numerous demonstrations of partner integrations throughout the IBC exhibition
- CEO Jeff Rosica joins panel session to assess key vendors’ progress toward MovieLabs’ 2030 vision for media creation
BURLINGTON, Mass., Sept. 08, 2022 (GLOBE NEWSWIRE) — Avid® (Nasdaq: AVID) returns to the IBC Show with a sharp focus on solutions that transform the way content teams collaborate efficiently from anywhere. From September 9-12 at the RAI Amsterdam, visitors to the Avid stand (7.B49) will experience new solutions and tech previews that empower creation teams to accelerate their workflows and deliver new compelling content more quickly and efficiently than ever before.
“The media industry’s transition to work-from-anywhere was significantly accelerated by the pandemic. In response, we have been working more closely than ever before with Avid customers to imagine new ways of working, implementing new cloud-enabled solutions for remote working and workforce mobility,” said Tim Claman, SVP & General Manager, Video & Media Solutions, Avid. “At IBC2022, we are showcasing next generation solutions that increase operational agility and efficiency for Avid customers by leveraging cloud and mobile technologies in innovative new ways.”
Enable editorial collaboration among team members working anywhere:
Real-time collaborative workflow demonstrations will include the IBC Show debut of Avid NEXIS | EDGE™, Avid’s new award-winning solution for post-production teams that enables collaboration from any location with secure, remote access to media and metadata. This software solution provides editors with the same media access, workflow, and user experience they have come to depend on from Avid in facility environments.
Avid | Edit On Demand™ demonstrations will show how this widely adopted cloud-hosted editing solution has been evolving rapidly and powerfully since its debut, now enabling “over-the-shoulder” virtualized edit sessions made possible by SRT (Secure Reliable Transport) protocol support in the latest edition of Media Composer® editing software. At IBC2022, Avid will feature a technology preview of high-resolution Media Composer streams to Microsoft Teams users, achieving a “third monitor” experience that accelerates content review by producers, directors, and other production staff. Additionally, integration with the MediaCentral | Stream™ IP ingest solution will show how Avid | Edit On Demand enables post workflows to seamlessly incorporate content from multiple IP-based sources.
Open global production of the future in the cloud:
For teams working together to create news and sports content, Avid will spotlight story-centric workflows built on the MediaCentral® platform, including new collaboration capabilities and integrations with third-party solutions.
Avid Media Production in the Cloud demonstrations at IBC2022 will show how content creation teams can now shift their workloads to the cloud without compromising their workflows. MediaCentral, Avid NEXIS®, and MediaCentral | Stream can be deployed in the cloud, enabling users anywhere to quickly access, edit and publish content. This production workflow will feature the MediaCentral | Collaborate™ app to plan and contribute to stories remotely while tracking all aspects of story-centric production, in addition to a technology preview of the MediaCentral | Acquire app for convenient web-based schedule management for content ingest feeds.
Streamline Picture and Sound Workflows between video and audio post production editors:
On the opening day at IBC2022, Avid will unveil a technology preview aimed at dramatically enhancing creative collaboration and workflow efficiency between video editors and audio post professionals working on shared projects.
Count on flexible storage that works whenever and wherever needed:
Making their IBC Show debut are the new Avid | NEXIS VFS and new NEXIS F-series shared media storage solutions. Avid | NEXIS VFS allows customers to deploy proven NEXIS workflows on premises or in the cloud, evolving their operations over time—all with a flexible subscription business model. NEXIS F-series represents a major evolutionary advancement for Avid’s industry-leading on-premises shared storage solution, delivering significantly higher performance and scalability.
Additionally, Avid will preview its next generation all-flash drive NEXIS | F2 SSD storage engine, slated for release later in 2022. Designed for media’s most demanding workflows, such as finishing, VFX and grading of HDR, 4K and 8K content, the NEXIS | F2 SSD engine delivers significantly higher scalability, higher performance, and higher capacity than the NEXIS | E2 SSD solution it replaces. All NEXIS F-Series hardware, including NEXIS | F2 SSD, is compatible with all current Avid NEXIS systems.
Explore open Avid workflows across IBC2022:
Throughout the IBC Show exhibition, over 20 technology partners will highlight Avid solutions, demonstrating Avid’s vibrant partner ecosystem and the powerful workflow extensions they deliver.
Catch up on the progress of MovieLabs’ vision for content creation:
Helping to underscore the future direction of content creation, Avid CEO Jeff Rosica will participate in the conference panel MovieLabs 2030 Vision Update: Implementing the Vision (Sunday, Sept. 11, 11:30 a.m. – 12:15 p.m.). Jeff will be sharing his perspective alongside other senior leaders of key cloud, applications and services providers who are not just aligned with the vision, but are in fact beginning to implement and are moving from MovieLabs’ foundational principles to putting them into practice. Learn more from MovieLabs’ seminal paper The Evolution of Media Creation.
Visit Avid at IBC2022 in hall 7, stand B49 (Sept. 9-12) at the RAI Amsterdam. Learn more about Avid solutions at www.avid.com.
Avid Powers Greater Creators
People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists, and other content creators will bring their stories to life. Discover the possibilities at avid.com and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.
© 2022 Avid Technology, Inc., Avid, its logo, Avid MediaCentral, Avid | Edit on Demand, Avid NEXIS MediaCentral | Stream, MediaCentral | Collaborate, Avid NEXIS | Edge and Media Composer are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All rights reserved. All other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.
Avid Technology, Inc.
Dave Smith – Americas
Avid Technology, Inc.
Neil Beston – EMEA/ANZ
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Red Lorry Yellow Lorry (Avid’s PR agency)
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