Asia Pacific OTT TV and Video Market Set to Surge to $49 Billion by 2029 –

DUBLIN–(BUSINESS WIRE)–The “Asia Pacific OTT TV and Video Forecasts 2023” report has been added to’s offering.

Asia Pacific OTT TV and Video Market Set to Surge to $49 Billion by 2029, Reveals New Research

Emerging Trends and Revenue Projections in Asia Pacific OTT TV and Video Sector Detailed in Comprehensive Forecast

The digital landscape is experiencing a significant transformation with the Asia Pacific region at its core, as a newly published research projection indicates that OTT TV episodes and movie revenues in the region are expected to soar from $34 billion in 2023 to an impressive $49 billion by the year 2029. This escalation highlights a growing market despite a fast-maturing sector in China, the world’s second-largest market, and marked changes in India’s SVOD landscape.

China’s Market Evolution and India’s SVOD Disruption Elucidated

While China remains a dominant force, its projected share of total revenues is decreasing from 47% in 2023 to 39% by 2029, signaling a maturation of its SVOD market alongside a currently underperforming AVOD sector. Conversely, the SVOD sector in India has witnessed a significant shake-up with the Indian Premier League cricket’s pivot to AVOD, exemplifying evolving content consumption patterns and monetization strategies within the region.

SVOD vs AVOD: Revenue Streams in Competitive Analysis

The research highlights a noteworthy shift that occurred in 2019 as SVOD revenues overtook those from AVOD. Even with an anticipated recovery in AVOD revenues, SVOD is forecast to maintain its lead, with both sectors expecting growth of $4 billion and $9 billion respectively from 2023 to 2029. This indicates a diverse and dynamic OTT market with varied revenue models thriving in distinct ways.

Comprehensive Study Offers Insightful Regional Analysis

The investigation interrogates the trajectory of the six major US-based OTT platforms across Asia Pacific, predicting they will represent a mere 18% of the region’s OTT revenues by 2029. This is the smallest proportion of any region, underscoring the unique characteristics and opportunities within this dynamic marketplace.

Expert commentary from industry analysts suggests a strategic reticence amongst certain major international players regarding expansion into the developing markets of the region, potentially redefining competitive landscapes and strategic imperatives.

The forecasts articulated in this research are essential reading for a variety of job functions and companies, including those within the realms of corporate development, strategy, market analysis, and research. Content owners, broadcasters, SVOD and AVOD platforms, telcos, pay TV operators, and TV equipment manufacturers, among others, will find valuable insights that could help navigate future decisions in the rapidly changing world of OTT media in the Asia Pacific region.

  • The latest findings underscore a landscape ripe for innovation, investment, and refined market strategies, lending critical data to stakeholders and decision-makers across the OTT spectrum.
  • Resilient and forward-thinking telecom, broadcasting, and content platforms are especially poised to utilize these insights for robust market positioning as digital media consumption continues to ascend.
  • Key satellite operators, financial institutions with media analysis departments, and consultancies specializing in media can leverage this research to guide investment and advisory activities.

With comprehensive analysis of revenue forecasts, geographical trends, and market evolutions, this research offers a formidable tool to understand the current status and the future projection of the OTT TV and video market in the Asia Pacific. The full research publication is now available for reference, equipped to facilitate strategic planning and market understanding for key players in the industry.

Key Attributes:

Report Attribute Details
No. of Pages 168
Forecast Period 2023 – 2029
Estimated Market Value (USD) in 2023 $34 Billion
Forecasted Market Value (USD) by 2029 $49 Billion
Compound Annual Growth Rate 6.2%
Regions Covered Asia Pacific

Companies Mentioned

  • Amazon
  • Apple TV+
  • Disney+
  • Facebook/Instagram
  • HBO Max
  • Netflix
  • OSN
  • Paramount+
  • Shahid
  • StarzPlay
  • YouTube

For more information about this report visit

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