As home goods sales decline, Wayfair maintains significant market share


YipitData launches Home Goods Market Share Index, shows Wayfair market share 2x closest competitors

NEW YORK, June 2, 2022 /PRNewswire/ — YipitData, the leading market research firm, today announced the first edition of its Home Goods Market Share Index, a ranked list of the top 30 pure play brands and retailers. The new quarterly index, compiled by YipitData’s retail and ecommerce analysts, tracks trends and estimated sales using the company’s trusted alternative data solutions. It measures year-over-year growth, market share, quarterly changes and represents online and offline sales within the US.


(PRNewsfoto/YipitData)

“Our goal for this index is to highlight trends in the industry using alternative data–including our proprietary datasets–to paint a better picture of how the competition is stacking up,” said Ariane Turley, Sr. Research Analyst at YipitData. “The retail sector, specifically home goods, deserves to be watched especially in the wake of the pandemic as shopping habits revert to old patterns.”

YipitData’s Home Goods Market Share Index provides a current snapshot of the home goods retail landscape, showing winners and losers in an industry buffeted by market shifts and disruptions. The top 10 retailers by GMV collectively accounted for over 70% of total GMV from the top 30 pure players in April 2020. However, as smaller players recapture more of the market, the share of GMV from the top 10 brands has steadily declined.

Home Goods Market Share Key Takeaways:
  • Wayfair leads the sector overall, with 16.7% market share. The ecommerce giant won over consumers during the pandemic but has been losing its pandemic gains in the home retail market, with market share edging back down to pre-pandemic levels.
  • Wayfair commands nearly 2x the market share of its closest competitors, HomeGoods and Bed Bath & Beyond.
  • HomeGoods, part of The TJX Companies, Inc. shows an incredible comeback story. Its strong performance in 1Q2022 is consistent with other discount retailers in the home goods industry. HomeGoods saw the second largest percentage point increase in market share (+0.66 ppt), second only to Pottery Barn (+1.1 ppt).
  • Average Order Frequency and Customer Retention Rates have fallen for most top 10 retailers from 1Q2021 to 1Q2022, which could be reflective of a decline in consumer demand for home goods, industry challenges with supply chain disruption, and/or a resurgence of smaller players like Ethan Allen, Arhaus and Room & Board claiming more of the home goods market.
Top 30 Home Goods Pure Players:
  1. Wayfair
  2. Bed Bath & Beyond
  3. HomeGoods
  4. IKEA
  5. Big Lots
  6. Pottery Barn*
  7. Ashley Furniture
  8. Restoration Hardware
  9. Overstock
  10. La-Z-Boy
  11. At Home
  12. Crate & Barrel*
  13. West Elm
  14. Rooms To Go
  15. Raymour & Flanigan
  16. Living Spaces
  17. Nebraska Furniture Mart
  18. The Container Store
  19. Williams Sonoma
  20. Bob’s Discount Furniture
  21. Badcock Home Furniture
  22. Haverty’s
  23. Ethan Allen
  24. Arhaus
  25. Room & Board
  26. Bassett Furniture
  27. Furniture Row
  28. Houzz
  29. CITY Furniture
  30. Mathis Brothers

* Crate & Barrel includes CB2

* Pottery Barn includes Pottery Barn Kids & Teens sales

Index does not include Amazon, Walmart, Target as this index is focused on the pure play retailers

To dive deeper into the data and find out what’s driving these changes, contact press@yipitdata.com. Starting this week, the index will be updated quarterly and is available at yipitdata.com/homegoodsindex.

About YipitData

YipitData is the industry’s most accurate and trusted source of alternative data. We provide useful insights to answer our clients’ key questions by sourcing, cleaning, verifying & analyzing billions of alternative data points. By partnering with over 400 institutional investors and Fortune 500 companies, we power our clients with the data they need to make better investment decisions. For more information, visit YipitData.com.

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