COLOMBO, Sri Lanka, May 21, 2021 /PRNewswire/ — Asia Pacific Institute of Digital Marketing (APIDM), has become the first in the region to offer digital credentials to its successful programme graduates.
Digital badges offer a transparent and reliable way of showcasing qualifications to the benefit of both certificate holders and prospective employers.
APIDM, which is already the first Sri Lankan digital skills provider to be accredited by the CPD certification service in the UK, has partnered with international consultants Everitas and digital credentials specialist Credly to launch the scheme.
The initiative is part of APIDM’s ambitious growth plans to become the most respected marketing skills provider for the APAC region by 2024.
APIDM CEO Amitha Amarasinghe said the need for the scheme had become far more acute over the past 12 months due to the acceleration of digital transformation across many industries caused by the pandemic.
He said: “We saw massive growth in the online education sector as well with more and more people electing to do professional upskilling programmes online.
“At a certain point, it almost became impossible for someone to recognise the real good quality professional qualifications from mediocre programmes developed with less rigour.
“APIDM wanted a way to distinguish the level of proficiency of our qualification holders in an internationally recognised way.”
He said the partnership with Everitas and Credly, the global giant in issuing digital credentials, enabled them to achieve that objective.
“This move will enable the qualified students of APIDM to distinguish their proficiency and stand out in the field, while the organisations that face many challenges in attracting high-quality candidates will benefit by having a trusted source to identify and verify the talent,” he said.
Shareena Lantra, APIDM manager operations and student success, said: “By providing a secure, digital representation of APIDM certifications our students, trainers and employees can more easily manage, share and make use of their credentials within their networks, across social media platforms and on their resumes.
Press release distributed by PRLog
SOURCE Asia Pacific Institute of Digital Marketing
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