Americans Come Clean About the Dirt in Their Homes — And Why Clean Floors Are Better Than Alcohol


HONG KONG–()–Even though Americans are obsessed with cleaning their homes, a potential impending recession has many people rethinking their cleaning budgets and looking to technology for help. A new survey from Narwal, a fast-growing robotics startup, shows half of Americans surveyed are reevaluating how much they spend on everyday cleaning products and supplies — with some people willing to give up luxuries for a lifetime of clean floors.

Here is a sign of Americans looking to tighten their budgets — nearly half are reevaluating their spending on everyday cleaning products and supplies. The majority of those surveyed said they spend up to $200 a year on cleaning products. The survey of more than 1,000 U.S. adults was conducted by Propeller Insights on behalf of Narwal.

In addition, the survey showed Americans clean on average at least one time per week and make counters, toilets, sinks, and floors their top cleaning priorities. Who cleans better? The majority of men and women agree that cleaning is a woman’s job, and they do it best.

Many people would also rather clean than hire help to do it — with a whopping 81% preferring to tackle the floors themselves. It makes sense — cleaning is also a form of therapy for many Americans. About three in 10 people surveyed look at cleaning floors as therapeutic, while about half (48%) said they associate cleaning with positive feelings.

It may feel good to clean — but maybe not good enough to go barefoot. While more than half of those surveyed said their floors are clean enough to walk on, they still prefer to wear slippers in the house.

Many of those surveyed would give up luxuries such as video games (41%), alcohol (41%) and cannabis (41%) for a lifetime of always having clean floors. While they may be willing to give up video games, Americans crave some cleaning tech. In fact, nearly three in five think there is a real opportunity to introduce smart tech into home cleaning products. The demand is even stronger (15% more) in the parent group.

“AI is revolutionizing the traditional forms of cleaning,” said Junbin Zhang, founder and CEO of Narwal. “Narwal is using AI to revolutionize the cleaning industry, which is making the cleaning process more enjoyable, ultimately improving the home environment.”

Narwal is a cutting-edge, fast-charging, and self-cleaning robot mop/vac that’s easy to use. The Narwal T10 includes these ground-breaking features:

  • User-friendly: Narwal is easy to use and maintain. One click is all that’s needed to make the T10 build a map, vacuum, mop, and return home.
  • Super Quiet: Designed to minimize noise — and to not even disturb a sleeping baby — the Narwal T10 is built with noise reduction materials and upgraded air duct sealing design to engineer a quieter user experience.
  • Self-Cleans: This self-cleaning mop auto-detects the mop’s dirtiness and is thoroughly scrubbed on a “washboard.” Once cleaning is completed, mops are auto-dried to prevent germs and bacteria from growing.
  • Smart Cleans: Featuring smart mapping and navigation, T10’s technology guides the robot on a dedicated cleaning route.

The Narwal T10 has received a number of accolades recognizing its innovative technology and smart living impact, including Time Magazine’s “The Best Inventions of 2020;” CES 2020 Innovation Award Product; Edison Gold Award 2020 Winner; German Innovation Award ‘20 Winner; and RedDot Design Award 2020.

About Narwal

As a fast-growing robotics startup, Narwal is leading a revolution in home cleaning that gives people more time to pursue their passions. The innovative tech company is dedicated to solving problems–no matter how small it is–in the user’s life. Narwal is involved in SLAM, 3D perception, AI object recognition, robot mechanisms, and big data application. As of today, the company has filed more than 458 patent applications for breakthrough products. The Narwal T10 has been featured in major publications and by major media outlets such as CNET, Forbes, BBC and Entrepreneur.



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