AAPEX 2023: Trailblazing Taiwan Companies Unveil Automotive Innovations Helping Shape Vehicles of the Future

November 1st product launch event spotlighted AI and IoV innovators as part of seamless supply chain helping shape the evolution and future of global automotive industry

LAS VEGAS–(BUSINESS WIRE)–AAPEX – The technological prowess of four of Taiwan’s trailblazing, award-winning companies — Chimei Motor, CUB, EverFocus, and MiTAC Digital — was evidenced at yesterday’s product launch event at the Taiwan Excellence Pavilion at AAPEX 2023 where they unveiled transformative AI and IoV products that are not only shaping the vehicles of the future, but also the future of the global automotive industry.

Group Shot
Group Shot

The “Ingenuity in Motion: Accelerating with Taiwan’s Best” product launch event was presented by Taiwan Excellence, the symbol representing the best and most innovative Taiwanese products. The event showcased groundbreaking technologies including a driver monitoring system that alerts and keeps distracted and fatigued drivers safe, a smarter AI mirror that gives voice and visual warnings, a smart dashcam that helps drivers navigate the road, and an innovative Advanced Driver Assistance System (ADAS) solution that helps prevent accidents.

“The automotive industry is racing toward a new world with the adoption of advanced technology solutions driving the majority of the underlying trends in the industry. Taiwan is fast establishing itself as an innovation hub for the automotive industry,” said Mr. Michael Liou, Director of the Taipei Economic and Cultural Office in Los Angeles. “We are proud of Taiwan companies’ continued contributions to the global information technology ecosystem and look forward to more collaborations with our automotive supply chain partners in the exciting decade ahead.”

The 2023 product launch event also featured an address from Taipei AMPA Project Manager Ms. Yi-Chih Chiu, highlighting Taiwan’s role in the automotive supply chain and how it is helping shape the automotive industry. “Taiwan may be a small country, but it has played a big role in the automotive aftermarket industry for years. Today we are one of the most important providers in the global aftermarket of auto parts and electronics, with the US the largest market for Taiwan automotive products, accounting for more than $4,000 M in 2022,” Chiu said.

These four Taiwanese companies, all Taiwan Excellence award winners, generated a lot of buzz with the debut of their new products at the product launch event.

1. Chimei Motor

Addressing an enthusiastic audience, Chimei talked about how AI is revolutionizing automotive imaging systems, providing a quantum leap toward added driver safety, convenience, and comfort. Ms. Cynthia Hsu, sales manager of Chimei, highlighted two of the company’s many smart cockpit innovations: Its Blind spot information system (BSIS) uses advanced AI recognition technology to alert drivers to risks about to occur and avoid collisions with people or bicyclists when turning. Its Driving Behavior Detection System (DMS) monitors a driver’s state and issues warnings when they show signs of dangerous behavior such as drowsiness or distraction.

2. CUB

CUB showed off two of its innovations — the Advanced Driver Assistance System (ADAS) and the Tire Pressure Monitoring System (TPMS). Sales Director Lily Chen explained that both systems are leading the way to make the road safer for all vehicles. Its ADAS is an innovative detection system for vehicles with large blind spots, while its commercial TPMS can be used by two-wheel trailers to twenty-two-wheel commercial vehicles.

3. EverFocus

A pioneering force in AI, EverFocus explained how its new AI monitoring solutions are helping jumpstart smart transportation and improving fleet safety. US Product Sales Manager Gary Chen noted that the US rear view and blind spot detection market is growing at a CAGR of 5.7% and is expected to reach $15.76 billion by 2025. EverFocus’ Smarter AI Mirror, which Mr. Chen called “your next-gen rear view system,” alerts drivers with voice and visual warnings when a pedestrian or cyclist is in the vehicle’s blind spot. Its Digital Driving Recorder with Vision Assistance System (2 in 1) has eight integrated functions to improve driving and driving safety.

4. MiTAC Digital

With the goal to enable the future of vision mobility, MiTAC Digital showcased its new video telematics solution. MiTAC Sales Manager Mr. Paul Lee presented the company’s new MioEYE™, a smart fleet camera solution that helps protect commercial vehicles, mitigate risk, and coach drivers through high-resolution videos, driver behaviors, and vehicle data to enhance fleet safety. MiTAC believes this will be a key product to revolutionize fleet management and driver behavior on the roads.

Following the product launch event, attendees participated in a guided tour of the pavilion. The tour allowed all to witness presenting companies’ products in action and also those of other Taiwan innovators:

  • APACH’s Super Stubby Air Impact Wrench
  • Conquer’s four new fuses
  • DEPO’s LED headlamps and taillights
  • HYPHONE’s Flexible Head Air Random Orbital Sander
  • Kenda Tire’s Vezda Touring 4S 4-season tire
  • MSI’s Smart EV Charger
  • Topower’s heavy duty LED headlights
  • Zealio Electronics’ LED logo carpet and doorsill illumination


Taiwan Excellence believes that only innovation can bring about change for a better life. A cross-disciplinary team of jurors search and hand select innovative brands in Taiwan that are breaking the mold in sustainability, design, research, and development. The Taiwan Excellence mark has become one of the world’s most coveted and recognizable symbols of quality and design, showcasing Taiwan’s outstanding product innovation around the globe. Please visit for more information.

Organized by:

Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Founded in 1970 to help promote foreign trade, TAITRA is jointly sponsored by the government, industry associations, and several commercial organizations. TAITRA assists Taiwanese businesses in strengthening their international competitiveness and in dealing with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network consisting of over 1,200 trained specialists stationed throughout its Taipei headquarters and 60 branches worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.

International Trade Administration

The International Trade Administration, Ministry of Economic, Taiwan (TITA) is responsible for implementing policies and regulations governing foreign trade and economic cooperation. Its primary duties currently include participating in the activities of international economic and trade organizations and enhancing bilateral trade relations.


Mary Placido

SKC, Inc.

(415) 218-3627

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