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LG to launch special range of phones for Indian markets, designs new strategy

Akshay Tarfe



Seoul based LG is starting to focus on Indian markets exclusively. Electronic giant’s managing director for India, Kim Ki-Wan informed press that the company is working on India oriented smartphones, which will be launched in the period six months.

LG is going offer devices priced between the brackets of Rs. 10,000- 30,000. LG, once among the top 5 mobile players in India has lost its ground due to many domestic and international players. The company is very well known name in electronics and household appliances segment. The South Korean corporation has realise the potential of market in India. Hence, for the first time LG is focusing on country oriented phone models.

New Managing Director has commissioned massive survey to understand complex market such as India. Mr. Kim has served as a global head of marketing before his posting to India. LGs new strategy will be to push more LG products through online channels.

Interests of both online and offline trade partners will be taken into account in this strategy as company doesn’t want to lose its offline presence. Company has already managed to create bigger presence on e-commerce player Amazon through LG G4 smartphone sale.

Few years ago, LG advised its customer to not to buy products from online retailers. The company even told customers that after sales service policies won’t apply on such devices. Looks like the new LG is trying to be friendlier towards online players now. The company claims that it holds four to five percent mobile market in India.

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