Huda beauty, a very known and hyped name for all the girls out there. Little does anyone know, this is the original multi cosmetic and fragrance brand created by a woman named Huda Kattan. Well, the brand was originally a blog run by her in 2010. It finally evolved into a $1.2 billion dollar company. With enormous appreciation and growing sells of her product, she has earned a total of 40.9 million followers on Instagram and over 3.78 million on YouTube. She not only has a huge fan base but also her products are used by top models, fashion influencers, makeup artist, celebrities all over the world.
Her Early Life.
The 36 year old Iraqi-American Entrepreneur is the middle daughter of immigrants from Iraq and was born in Oklahoma, US. She faced a lot of problems being a non-white , faced racism and differentiation. She loved makeup since her early age. She kept on building her confidence and found that confidence in make-up. She studied buisness and finance at the University of Michigan-Dearborn. She got a PR job n Dubai right after her graduation. But for her achieving her passion and dreams were most important things than her job. She started off as a make-up artist, but she struggled finding clients.
How did it all start – Huda Beauty.
She started a blog named Huda Beauty, which mainly focused on Make-up tutorials, tips and tricks. Her regular connectivity with her audience made her secure a presence on the social media platforms. She took a small financial loan from her sisters and started growing her brand. Her first successful attempt was when her self made false eyelashes got sold out on the first day of its launch. She launched her own line of faux mink lashes. She gained praise from big names like Kim Kardashian West and other celebrities worldwide. After this her brand started to gain significance.
Her net worth is $610 million. She is also listed as one of the richest self-made women and one of the top three Beauty influencers by Forbes.
Huda Beauty hit over $1.5 million sales in the first year of its launch. The second year hit $10 million. Quite a growth! Apart from being the bestsellers at Sephora in the Middle-East, the company acquired over 900+ stores all over U.S.
India is also not behind. Huda Beauty has been the most hyped cosmetic brand and recognizable company in India and among Indian people. Huda Kattan remains thankful to the internet, which has been the ultimate platform for her to showcase her creativity and talent.