Vaani Kapoor turns to natural products for hair care

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The brand offers an innovative concept of Oil Shots with powerful blend of rich active oils. Further, it also offers Real Mahabhringraj Oil as holistic oil to fight hair fall, dandruff & dry hair all at once after completing Oils Shots ritual.

Jigar Patel, CEO of the brand said, "The brand is constantly challenging the status quo by creating innovative products that are made with real natural ingredients. We are the first zero dilution, all natural brand in India to provide dermatology grade results without chemical abuse. With #HairOnHigh campaign, we would like to create a strong connect with millennial audience in the language that they would strongly resonate. The brand plans an aggressive growth in the coming year. Vaani Kapoor fits perfectly well with the brands ethos & her persona augurs positively with our consumers providing both, credibility and salience to the brand."

(IANSlife can be contacted at ianslife@ians.in)

–IANS<br>ianslife/tb

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