Cryptocurrencies hold significant value, making them an appealing investment option for investors. The industry has evolved considerably in recent years, with many new altcoins being developed. Thousands of cryptocurrencies are available to those who want to start their crypto journey, and while Bitcoin and Ethereum are the most popular, they aren’t the only promising ones. What’s great is that there are multiple options to purchase a crypto asset; for example, you can buy ethereum with bank transfer or credit card and then store it in your wallet.
Considering the popularity of digital assets, many are taking advantage of them by starting a crypto project. Just like with any other business, creating a website is crucial if you want to stand out in such a competitive industry. Your crypto website can make or break your project, so it only makes sense to put in the effort and aim for a design that is not average. If you want to create an excellent first impression, you need to focus not only on the visual appeal but also on functionality. This is key to attracting new customers and growing your business. Read our tips to learn how to design your crypto website to boost conversion rates.
Image source: https://unsplash.com/photos/npxXWgQ33ZQ
Include visual elements
Visual elements are indispensable for your website, making it more appealing to visitors. When the information is presented in a visually pleasing way, people are more likely to remember it. Fortunately, there are different ways to create an engaging website, such as using videos, infographics, and images. This tip is efficient, especially if you have large informational pages that comprise tons of data, as people often find it difficult or tedious to read huge texts. So, it only makes sense to add visual information and make your article easier to grasp. By doing so, people will spend more time reading your posts; thus, search engines will recognize your website as valuable and attractive.
Use white space
White space, also called negative space, is the empty space around your website’s content which can help create a balanced and appealing design. It is particularly suitable for a crypto website because crypto-related themes are generally darker. Here are the benefits of using white space:
- It allows visitors’ eyes to rest, thus contributing to a better user experience;
- It helps you create an organized and professional crypto website;
- It highlights the essential aspects of your brand identity;
- It divides the page into multiple sections by creating a border around them.
Choose the right color scheme
Colors evoke emotions, so you can use this notion to your advantage when designing your crypto website. You want to pick a color scheme that matches the website and will make a positive first impression. Consider the following aspects when creating a color scheme for your website:
- Choose the primary color first, and ensure it aligns with your branding system. Suppose you have a logo for your business; in that case, it shouldn’t be difficult to make up your mind. Otherwise, you can pick the color based on which tone you’d prefer for your website.
- Pick additional colors. Once you’ve chosen the primary color, you want to pick additional ones. Implementing complementary colors is best because it helps highlight different sections on your website and enhances user experiences. However, avoiding clutter is vital, so don’t exaggerate with the colors. Instead, stick to only three hues: a primary shade, a secondary hue, and an accent hue.
Prioritize cybersecurity
By 2026, the blockchain market is estimated to surpass $67 billion, and unsurprisingly, hackers find crypto websites a tempting target. If you fall victim to a cyberattack, your customers’ assets and private information will get compromised. This will affect your credibility, leading to devastating consequences for your business, including financial loss. Therefore, a strong security protocol is imperative to protect your crypto venture. Here are the most effective security practices for your crypto website:
- Conducting penetration tests;
- Implementing SSL certificate;
- Providing a 2FA option;
- Offering cold storage for customers’ funds.
Make sure the website is mobile-friendly
Since many people trade crypto on the go using their tablets or phones, you want to ensure your crypto website is functional and works well across different screen sizes and devices. To create a mobile-friendly website, you can use responsive or adaptive web design, which are very popular techniques. Responsive web design automatically adjusts to nearly all screen sizes, while adaptive web design lets you control the website’s placement on popular screen sizes. People access a crypto website on their mobiles or desktop devices for different reasons, so you can use adaptive web design to meet each visitor’s needs. This technique has only one downside you should be aware of: increased costs. This is because the development services provider of your website must build a separate crypto web design for the most popular screen widths.
Build trust
Blockchain is a relatively new technology, and many don’t understand it entirely. For this reason, it’s important to build trust with prospects through your crypto website. The following elements can help you achieve this goal:
- Links to your social media accounts. Adding links to your social media accounts will show customers you want to connect with them. Consider your audience when creating social media posts, and choose the right tone to convey your message effectively.
- Photos of your team. Including pictures of your team on your crypto website will assure clients that your business is legitimate, and thus, they can buy and sell crypto safely.
- Testimonials and reviews. Reviews are an excellent tool for people who want to determine the credibility of a business. So, expect potential customers to look for reviews before trading on your website. If there aren’t any, people will probably doubt your business is legitimate. Reviews are also useful for your business, as they allow you to identify common issues customers face and work on improving your services.
- Reduced technical jargon. You need to provide a clear explanation of your crypto business, but information related to the industry tends to be complex. You should aim to reduce technical jargon, but if that’s not possible, using illustrations is a good idea – visuals never fail in helping people grasp content better.
Last words
Creating a successful crypto website is certainly no easy feat, and you must put time and effort into it. However, following these tips will make your job easier and help you create a strong brand identity.
