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Voot expands its content play to edutainment – Partners with upGrad

  • Industry experts to offer young students & working professionals insights on diverse topics
  • Innovative formats including short, snackable educational videos (edutainment) for today’s new-age audience
  • Academic and educational content videos for students and learners to continue to enhance their learning curve amidst lockdown


Mumbai, May 28, 2020: In these unprecedented times, Indian consumers across demographics and geographies are opting for the digital route to access services across industries. The two industries that have witnessed spectacular growth during such times are OTT video platforms & the online education industry. The association between VOOT, India’s leading streaming platform and upGrad, India’s largest online higher education company open a doorway for consumers and working professionals to seamlessly access the best of entertainment and education videos, all under one roof.

VOOT, home to hours of exciting entertainment content across formats and genres, with this thoughtful partnership, is pioneering the cause for young Indian professionals by providing them quality upskilling content as part of its repertoire. A dedicated upGrad segment on the VOOT app will unleash its viewers or learners or students into a pool of informative content round the new-age domains of knowledge of Data Science, Blockchain, Tech and Management, which are carefully curated by upGrad’s in-house content team to help working professionals enhance their employability quotient. Additionally, to provide in-depth and accurate knowledge, the playlist will also include new-age anecdotes in the form of snackable videos and sessions hosted by industry leaders and Subject Matter Experts (SMEs). The segment will include Crash programme/course in Data Science, upGrad Shotgyaan, and a recently curated interesting list of WFH (Work From Home) tech tips as starters with frequent additions being made to the binge-watch content library.

Speaking on the initiative, Akash Banerji, Head- AVOD business, VOOT said, “In these times, with digital assuming a decisive role in a user’s life, our objective with VOOT is to deliver a very enriching and inclusive content slate that elevates the user experience and engagement. Blending VOOT entertainment proposition with learning through this partnership with educational platform upGrad, isn’t only an innovative solution for young minds, but also enables us to widen our reach and user base.

Announcing the partnership, Gaurav Kumar – President, Corporate Development said, “Young India is hooked on to the OTT platforms for his/her daily dose of entertainment and therefore, and thus it is exciting to have a special window that seamlessly lands them to a new-age upskilling content playlist, which will add up to their professional growth at large. With our insightful storytelling format and innovative execution, we glance forward to shedding the stereotypical emotion attached with the education of being serious.”

Explore the best of Entertainment and edutainment at one click on VOOT!


About VOOT

Voot is India’s second-largest digital video-on-demand streaming service from the house of Viacom18. With a content library of more than 65,000 + hours across Viacom18’s network content, exclusive content around network shows and Voot Originals, the platform caters to varying needs of discerning audiences across segments. Voot is the Country’s most engaging platform in the ad-supported service space. Voot continues to take the leadership mantel on innovation, across content, technology and marketing initiatives, aimed toward providing an immersive experience to its users.

About Viacom18

Viacom18 Media Pvt. Ltd. is one among India’s fastest growing entertainment networks and a house of iconic brands that offers multi-generational, multi-platform, and multicultural brand experiences. A joint venture Viacom Inc., with a 49% stake, and TV18, which owns 51%, and Viacom18 defines entertainment in India by touching the lives of people or individuals through its properties on-air, on the ground, online, in-shop and through cinema.

About upGrad

upGrad is India’s largest online higher education company. Founded in early 2015, upGrad has onboarded over 53K paid learners and impacted more than half a million individuals globally, within a short span of 5 years.


upGrad provides online programs in the areas of Data Science, Technology, Management and Law to college students, working professionals and enterprises. These programs are designed and delivered in collaboration with top-notch universities like IIT Madras, IIIT Bangalore, MICA, NMIMS Global Access, Jindal Global Law School, Duke CE, Deakin University, Liverpool John Moores University and others.


With an 85% program completion rate, robust tech platform, outcome-based learning approach, industry-relevant curriculum, finest university credentials, strong mentorship, and steadfast placement support, upGrad has established its position as the leader in the Indian education system.


IIIT Bangalore and upGrad’s PG Diploma in Data Science is India’s first-ever PG Diploma to be recommended and validated by the National Association of Software and Services Companies (NASSCOM). The program is India’s largest Data Science program with over 10,000 alumni & learner-base, which now provides learners with certification from NASSCOM FutureSkills, thereby making the program aligned to Government approved National Occupational Standards (NOS) to facilitate the upskilling of India’s IT workforce and make them abreast of the new-age skills. Through this first-of-its-kind collaboration, upGrad joins NASSCOM’s mission to make India a hub for innovation and a global hotspot for a skilled talent pool.


upGrad has been awarded the title of ‘Best Tech for Education’ by IAMAI in 2019. upGrad received the ‘Best Education Brands’ award by Economic Times in 2018, Most Innovative Companies in India’ by Fast Company in 2017 and has made it to LinkedIn’s ‘Top 25 Startups’ two years during a row in 2018 and 2019.






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