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IIM Bangalore Invites For Retail Management Online Certificate Course through Swayam platform

Online Course 2020: IIM Bangalore has invited interested students to apply for Introduction to Retail Management online course, which is being conducted through the National Programme on Technology Enhanced Learning (NPTEL) (Swayam Platform) project of the Ministry of Human Resource and Development (MHRD). Learners will also receive a certificate upon successful completion of the course conducted by Dr. Ashis Mishra, a faculty member in the Marketing Area at the Indian Institute of Management Bangalore (IIMB).

Dr. Ashis Mishra has published over 10 papers in various international and national journals of repute. His current projects include ‘A Dynamic Model for Forecasting in Indian Retail Sector’, ‘Technographic Segmentation of Indian Retail Consumers’and ‘Store Atmospherics as a Tool for Retail Productivity’.

The students who take an online course on Introduction to Retail Management will learn basic concepts of retailing, how a retail business works; challenges and core issues of the Indian retail sector. The course is based on 6-week duration.

Retail Management Course Highlights

Course Status : Upcoming
Course Type : Core
Duration : 6 weeks
Start Date : 15 May 2020
End Date : 31 Oct 2020
Exam Date : 07 Nov 2020
Enrollment Ends : 31 Aug 2020
Category : Management Studies
Level : Postgraduate


Check the course layout below:


Week 1- Understanding Retail Business

  • What is retailing?
  • How does retail business work
  • Characteristics of Retail Business
  • Roles & Responsibilities in Retail Business.
  • Retail Focus/Significance of Retail Business
  • Manufacturer – Retailer Relationship Change
  • Terminologies in Retail Business

Week 2- Retail Formats & Strategies

  • Philosophy of retail formats classification
  • Various basis of classification of retail formats
  • Ownership based classification
  • Strategy mix based classification-Food & Grocery
  • Strategy mix based classification-General Merchandise
  • Non-traditional classification
  • Evolution of retail formats

Week 3- Retail Competition & Retail Strategy

  • Business model-Planning-Strategy
  • Retail Competition
  • Retail strategy

Week 4- Financial Strategy for retail business

  • Strategic profit model
  • Profit management path
  • Asset management path

Week 5- Merchandise Management

  • Merchandise Financials
  • Merchandise process
  • Inventory management
  • Store plan

Week 6- Retail Pricing & Promotion

  • Factors Influencing retail pricing
  • Pricing methods
  • Pricing implementation & adjustments
  • Communication strategy
  • In store promotions
  • Elements of retail promotion mix.

How to Get an IIM Bangalore Course Certificate?

After completion of the syllabus, a computer-based examination will be conducted which include multiple-choice questions, fill in the blanks etc. The exam centre will be allotted to the candidates and have to appear with Hall ticket and Government Photo Identification Card (Example: Passport, Driving License, PAN card, Aadhaar-ID, Voter ID, with your Name, photograph, date of birth, and signature) for verification

Weightage: 25% weightage for weekly assignment +

75% weightage for final exam.

Passing Marks: If learners score minimum 40% Weekly Assessment and minimum 40% in Final Exam, then only one will be eligible for IIM Bangalore certificate.

Check the final score below:

  1. Final score < 40%: NO certificate.
  2. Final score between 40% -49.99%: Grade D.
  3. Final score between 50% -59.99%: Grade C.
  4. Final score between 60% -84.99%: Grade B
  5. Final score 85% and above: Grade A


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