India’s financial services paytm app has been taken off from Google Play Store after repeated policy violations on Friday.
Google Play Store has also prohibited online casinos and other unregulated gambling apps that facilitate sports betting in India by the fintech unicorn, which is backed by SoftBank, Alibaba and Berkshire Hathaway among others.
After removing from Google Play Store U.S technology company said that we don’t support any unregulated gambling apps that facilitate sports betting.
Further Google Alphabet Inc wrote in their blog post that If any app’s includes any consumers consumers to an external website and allows them to participate in paid contest to get real money or cash prizes, It is a violation of our policies.
The Google did not directly took the name of Paytm in their blog post but in separate post they confirmed the removal for policy violations. One of Paytm Spokesperson confirmed the news that Google had removed its app.
Indian Digital Payment App Paytm was launched a deacde ago for the mobile recharging. Paytm grew quickly after Uber listed it’s quick payment option. It was affected in 2016 due demonetisation when India banned 500 and 1000 notes which caused a huge shortage of currency in the economy for many months.
According to PwC and Indian lobby group ASSOCHAM, Paytm’s current competition are global players such Google Pay and Walmart’s PhonePe in India’s digital payments market which is set to more than in the value of $135 billion by 2023 from 2019.
Paytm Spokesperson told that paytm had not breached polices of Google but was giving some exciting an offer that gave its users stickers, for payments and money transfers, which could then be used to redeem cashbacks. Paytm has also removed the promotion from its google.