Myntra will start the 14th edition of its flagship event End of Reason Sale-EORS today on 3rd July 2021. The six-day event will be the biggest ever edition of the Mega Fashion Carnival. It will feature over 9 lakh styles from over 3000 brands and is expected to cater to the fashion and lifestyle needs of over 50 million visitors. The traffic during the period of six days is expected to increase by about 75 percent as compared to the previous June 2020 edition, with more than 3 times the demand estimated at BAU. Over the past few months, Myntra has seen a significant increase in users across regions for the first time, which clearly indicates a strong buy-in. This sets an encouraging and positive tone for the mega event, whose focus is to present the customers with ‘Never Before Offers’ while adhering to all safety protocols.
Bumper Discounts Available on Domestic and Foreign Brands
Buyers can avail offers of their favorite fashion wear, accessories, beauty products, home decor and more from various domestic and international brands worth between 50 percent to 80 percent off. One of the most trending categories on the platform, loungewear and lingerie will have 20,000 styles from over 180 brands, while there are over 90000 style options from 500 kidswear brands for kids. The event will see 2,500 plus brands of sports and western wear and around 500 brands across beauty and personal care categories. The Myntra fashion brand will host over 75,000 styles across apparel, beauty, accessories and footwear.
Myntra expects ethnic wear, kidswear, beauty and personal care and casual wear to contribute 50 percent of the total demand for this EORS, with western wear, footwear, sports and accessories being the key categories. To address the growing popularity for Myntra’s curated selection of home and living products, this EORS category has been increased 2.5x as compared to the June 2020 edition. Speaking on the Event End of Region Sale, Amar Nagaram, CEO, Myntra said that the fashion ecosystem is eagerly waiting for the Event End of Region Sale to infuse positive energy into the business. We are sure that this EORS will prove to be a big catalyst for the confidence and growth that needs to emerge here on which the industry can thrive. The event was organized by reviving the demand of small, medium and big brands.
