India’s first toy fair 2021 was inaugurated on Saturday 27, February by PM Narendra Modi to boost the Indian market for the toys industry. This initiative will bring more opportunities for local vendors so that they can expand their business at large.
The event, which is slated to conclude on March 2, 2021, will witness the participation of more than 1,000 exhibitioners this year. PM Modi inaugurated the toy fair 2021 via video conference during which he urges the country to become ‘Atmanirbhar Bharat’ in the toy manufacturing industry.
During the event of toy fair 2021, Narendra Modi said, “ Indian toys projects the ‘reuse recycle’ culture that has been a part of the Indian lifestyle and asked the manufacturers to use less plastic and more recyclable materials.
While explaining the basic culture of the Indian toy market and its connection to Indian heritage he added, ‘our toys are a part of Indian lifestyle. Most Indian toys are built out of natural and Eco-friendly materials. The colours used in them are natural and safe.”
he added, “in the toy sector, India has tradition as well as Technology. India is rich in concept and competence too. we can take world back to the Eco-friendly toys manufacturing era.”
खिलौनों के क्षेत्र में भारत के पास Tradition भी है और Technology भी।
भारत के पास Concepts भी हैं, और Competence भी।
हम दुनिया को Eco-Friendly Toys की ओर वापस लेकर जा सकते हैं।
हमारे Software Engineers Computer Games के जरिए भारत की कहानियों को दुनिया तक पहुंचा सकते हैं। pic.twitter.com/kq5JQY8xCI
— Narendra Modi (@narendramodi) February 27, 2021
To protect the environment he requested manufacturers to boost the recycling process so that it causes less burden on our Eco-system. He said, “I would like to appeal to the toy manufacturers of the India to build such toys that are better both for ecology and psychology. Can we make an effort to make minimal use of plastic in toys and use such material that can be recycled?”
“The idea of a toy fair emerges from Prime Minister Narendra Modi’s “Man Ki Bat” addressed on August 30, 2020, in order to make local vendors affluent and independent in toys sectors. In his address, he highlighted the huge potential of the toys market and the opportunities that can be tapped to promote indigenous toys. In this fair, along with CCL’s toys, there will be 75 exhibition stalls of the Department of Schools Education and Literary (DoSEL), Ministery of Education, National Council for Education Research and Training (NCERT), State Council for Educational Research and Training (SCERT), along with their schools and teachers,“ CCL co-coordinator Prof. Manish Jain said.
During the inauguration event, PM Modi interacted with toymakers from Karnataka’s Channapatna, UP’s Varanasi, and Jaipur in Rajasthan. The aim of the fair is to bring the government and the industry together so as to work out a way to present India as the next global hub at the international platform for the production and sourcing of toys.
Hence, this initiative for toy vendors would help in attracting investment and increase the exports. Indian’s toys have always been in demand because of its natural connection with verities of India’s heritage and culture.
He also asserted that toys made in India worked together the overall development of children, the textile industry, and the principle of reusing & recycling of things.
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