Packaged Consumer Goods Company Dettol has become the best-selling soap in India. In fact, in this time of Corona, people are being repeatedly urged to wash their hands to avoid germ infection. This has led most Indians to use Dettol soap to prevent infection.
Achieved number-1 position for the first time
Manufacturers of Dettol Disinfectants, Harpic Toilet Cleaners, and Veet Hair Removal Cream, have achieved less than 10 percent growth in revenue in the first six months of the year in India. The top management of the company said that half-year and second-quarter results were released on Tuesday. Dettol is a power brand in India. For the first time in the country, it has achieved a number 1 position in terms of soap.
Dettol is now ahead of Lifebuoy, Godrej, and Lux
For the first time, in the case of a sale, Dettol has left behind Lifebuoy, Lux, and Godrej. Lifebuoy and Lux, Hindustan Unilever are famous brands in this. Dettol’s global sale has gained 62 percent. Dettol’s Indian market has gained 4.30 percent. In 2019, Lifebuoy’s share in the Indian soap market was 13.1 percent, while Dettol’s market share was 10.4 percent. The second is the Godrej brand with a market share of 12.3 percent.
Bar soap leads in hygiene category in the country
In India, various products are sold under RT (Reckitt Benckiser) Dettol such as surface disinfectants, soaps, antiseptic liquid, hand sanitizer, kitchen dish cleaning gel and body wash among others. Due to COVID-19, sales of sanitary products have increased significantly, especially the sale of soap and hand washes products. Bar soaps of more than 20 thousand crore rupees are still at the forefront of the hygiene category in the country.