Myntra Announces New Marketing Campaign to Engage With 150 Million Consumers Ahead of Its Flagship Event, EORS

  • Cine world stars, Hrithik Roshan, Sonakshi Sinha and Samantha Akkineni are the face of the campaign
  • Nearly 20 other top celebs from Bollywood, Tollywood & Sports also partnered with on behalf of Myntra’s partner brands
  • Launches a clarion call that will henceforth symbolize the arrival of EORS
  • First-of-its-kind influencer activation with 60+ diverse influencers for stronger engagement

Myntra announces the launch of a dynamic and effectual campaign on the arrival of the 12th edition of its flagship biannual event, EORS (End of Reason Sale), the nation’s biggest fashion event. EORS is slated to be held between the 19th and 22nd of June, bringing with it, the largest collection of domestic and international brands at the best prices and offers, imaginable.

As part of the campaign, Myntra has launched three parallel 20 second TVCs with Bollywood actors, Hrithik Roshan and Sonakshi Sinha and Tollywood actress Samantha Akkineni, who will be the face of the campaign. The commercials will be aired across all leading national and regional channels, including digital and social media platforms. With 11 editions to its credit, EORS has evolved over the years to be firmly established for its deals, fashion, brand and style proposition, rather than being just another sale event. The ad films thus capitalize on the sale property’s standing and dive into the core messaging.

About the ad film:

The 20 second ad film renders the key highlights of EORS with a short, but punchy narrative. With over 11 editions so far, EORS is deeply carved in the minds of fashion shoppers, who reckon the event with notions on fashion, sale, brands and deals, among others. The TVC reinforces these views and feelings, rather directly by having the viewers watch the protagonist in a mock rehearsal of the script for the EORS TVC, practicing words and phrases that are synonymous with EORS, such as, India’s biggest deals, safety and fashion sale, until it is perfected. There is also a unique EORS clarion call, the ‘Myntra Herald’, played out by two women mascots that signal the arrival of EORS, amid shout-outs and visuals of brands and offers. The tune of the clarion has been composed by popular musician and composer, Rupert Fernandes and will be used to signal the arrival of all future editions of EORS. The TVC has been shot independently with Hrithik Roshan, Sonakshi Sinha and Samantha Akkineni as protagonists, who are portrayed in the same role. Sonakshi and Samantha add a touch of Hindi and Tamil &Telugu to their respective scripts.

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